8 Evergreen Blog Ideas
Keeping up your blog content can be creatively sapping. New ideas, new ways to say the same thing, and regurgitating the one or two things you’re well-versed in will only get you so far. What about evergreen blog content? These are topics that are relevant all the time, to a broad spectrum of readers. Evergreen […]
E-A-T: The Complete Resource for “Expertise, Authoritativeness, and Trustworthiness” for Google Rankings
Since the start of search engines, Google and other search engines have had one primary goal: to serve their users the best and most relevant results. And as search engines advance, content is becoming more and more important. If your content is lacking in terms of substance or quality, Google will overlook it in favor […]
How to Ramp Up Your Email Opt-ins With High-Powered Copywriting
No matter if you’re scaling the ranks of search engines or your paid advertising is sending thousands of visitors to your site every day, if you aren’t capturing visitor data, you’re leaving money on the table. As a business owner, you know that nurturing leads you already have is far less expensive than acquiring new […]
How to Achieve Omnipresence in Marketing: The Ultimate Guide
Updated August 13, 2024 There’s something to be said for knowing your lane and staying in it. You find what works for your brand and dominate that space. But, what happens when the well runs dry? What happens when platform algorithms change? What happens when social media users leave a platform en masse for the […]
What Kind of Content Does Google Like?
From the dawn of the internet, search engines have wanted to serve their users the best possible content. Here’s how to write content Google actually likes.
5 Ways to Use Framing in Your Content Marketing
How to use framing in advertising and marketing Is the glass half full, or half empty? Framing in advertising, content marketing and SEO content writing can direct your customers to feel a certain way, making them either fear a loss, or become excited about a possible gain. Consumers respond to framing in predictable, measurable ways, […]