Why You Need a Clear Brand Identity
Written by Saleema Lookman Powerful Brands are an Entire Experience Mixed signals can not only ruin a relationship; they can also hurt your business. You need a clear brand image, no matter how small or large your company. Why? Without a defined brand, confused consumers won’t feel confident purchasing from you. A solid brand identity…
November 24, 2020
Should You Hire a Resume Writer?
Should You Hire a Resume Writer? Your resume is one of the most important documents you can create. It’s the first impression that you make on a potential employer, and therefore critical that it makes an unforgettable impact. The most effective resumes are specifically tailored to the position you’re applying for, including relevant details and…
November 20, 2020
Voice Search is Here to Stay. Here’s How to Prepare.
Why Should You Optimize Your Copy for Voice Search? Picture this: You’re running late getting dressed for work. You want to know what the weather is like outside. Is it cold? Should you wear a coat? You turn to Siri, AmazonEcho, or GoogleHome for to get that answer quickly. What is Voice Search? Voice search…
November 15, 2020
Hiring a Law Copywriter to Establish Your Firm’s Authority
A law copywriter takes on a critical role in the your law firm’s content marketing. Your website is the foundation of the marketing side of your law practice. Hiring professional writers from a respected copywriting firm ensures that the content on your site and other marketing materials are compliant with all bar rules and regulations…
November 14, 2020
13 Social Media Marketing Myths: BUSTED
Social Media: Truth or Myth? Social media is arguably one of the most powerful marketing tools available, with over 2.39 billion people were active on social media just last year alone. Even with social media as a major part of modern life, there are a lot of misconceptions when it comes to social media marketing….
November 12, 2020
10 Ways SEO Impacts Your Business
Written by Reid Maruyama Why is SEO so important? In the last ten years, search engine optimization (SEO) has become a multi-billion dollar industry, and is one of the best ways to grow your business online. Now more than ever, your web success depends on SEO. The majority of web traffic starts with people…
November 12, 2020