Author: Liz

So you’ve published a brand new piece of content on your website and you’re fervently checking your SERPs to see if you’ve made it to

If you know anything about writing for SEO, you know how challenging it can be to write high-ranking content–especially if you’re aiming for high-traffic keywords.

Your sales funnel–no matter how complex–needs content that meets the needs of consumers.  Otherwise, publishing copy or content of any length is completely useless.  Depending

With Google’s algorithms becoming increasingly attuned to user intent, filling content gaps is integral to search engine visibility.  What is a Content Gap? A content

Part of a bulletproof content strategy is conducting regular content audits. Although the content auditing process can be tedious and nuanced, ensuring that your current content is aligned with your brand objectives AND getting you results make it worth the effort.

Contextual linking is a hyperlink in a piece of text that indicates to search engines and users that there is other relevant content on the

Video sales letters are an extremely effective way to sell products and services. They are so effective, in fact, that businesses have been using them

Content planning and creation is a time-consuming process. And then there’s the matter of what to say and what graphics to pair with it. If