Contextual Links in Your SEO Content Strategy

Contextual Links in Your SEO Content Strategy

Contextual linking is a hyperlink in a piece of text that indicates to search engines and users that there is other relevant content on the other side of the link.  A contextual link strategy can be used both internally and externally and helps Google rank your...
Creating Content Clusters: A Step-by-Step Guide

Creating Content Clusters: A Step-by-Step Guide

Content clusters, also known as the hub-and-spoke content model or topic clusters, can help you drive traffic to your website and create a more streamlined user experience.  Clusters are a key part of your content strategy. Let’s take a deeper look into what...
The Marketer’s Guide to Video Sales Letters

The Marketer’s Guide to Video Sales Letters

Video sales letters are an extremely effective way to sell products and services. They are so effective, in fact, that businesses have been using them for decades as a primary means of marketing and advertising.  But what exactly is a video sales letter? And why are...
How Far Out Should You Plan Your Content?

How Far Out Should You Plan Your Content?

Content planning and creation is a time-consuming process. And then there’s the matter of what to say and what graphics to pair with it. If you’re creating it all yourself, it can be a bearish chore.  There are generally two approaches to the content marketing...
8 Evergreen Blog Ideas

8 Evergreen Blog Ideas

Keeping up your blog content can be creatively sapping. New ideas, new ways to say the same thing, and regurgitating the one or two things you’re well-versed in will only get you so far.  What about evergreen blog content? These are topics that are relevant all...

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