by Liz | May 8, 2022 | Marketing
Why Brands are Switching to a More Informal Marketing Strategy If you’ve felt like you’ve been completely sucked into a brand’s whole vibe in the last few years, it’s not just your imagination. Brands have been taking a more customer-centered approach with their... 
by Liz | May 1, 2022 | SEO
SEO Copywriting is a Twofold Challenge. Here’s How to Beat It. SEO copywriters face a unique challenge. SEO copywriting isn’t like writing direct response copy, which is usually created for warm traffic and not typically written with Google in mind. This type of... 
by Liz | Apr 24, 2022 | Industry News & Updates
No More Cookies? It’s Not Too Early to Start Planning for Google’s 2023 Privacy Sandbox Updates In 2021, Google announced its plans to remove third-party cookies by the end of 2023. This means marketers won’t be able to use third-party cookies to track... 
by Liz | Apr 4, 2022 | The Power of Copywriting
You know you need copywriting to support your marketing strategy. Agency copywriters and freelance copywriters get results but can be pricey. But what’s the best option for your business? Let’s shed some light on it! Copywriting Skill Check This isn’t the same thing... by Liz | Mar 29, 2022 | Uncategorized
The Key Differences Between Copywriting and Content Writing As a copywriting agency, we get this question a lot. You probably know what outcome you want from your project, but not necessarily you should call the writing it will take to do it. That’s okay! Let’s break... 
