by Liz | Oct 2, 2022 | Uncategorized
Contextual linking is a hyperlink in a piece of text that indicates to search engines and users that there is other relevant content on the other side of the link. A contextual link strategy can be used both internally and externally and helps Google rank your...
by Liz | Oct 2, 2022 | SEO
Content clusters, also known as the hub-and-spoke content model or topic clusters, can help you drive traffic to your website and create a more streamlined user experience. Clusters are a key part of your content strategy. Let’s take a deeper look into what...
by Liz | Sep 5, 2022 | Uncategorized
Video sales letters are an extremely effective way to sell products and services. They are so effective, in fact, that businesses have been using them for decades as a primary means of marketing and advertising. But what exactly is a video sales letter? And why are...
by Liz | Aug 1, 2022 | Uncategorized
Content planning and creation is a time-consuming process. And then there’s the matter of what to say and what graphics to pair with it. If you’re creating it all yourself, it can be a bearish chore. There are generally two approaches to the content marketing...
by Liz | Jul 25, 2022 | Blogging
Keeping up your blog content can be creatively sapping. New ideas, new ways to say the same thing, and regurgitating the one or two things you’re well-versed in will only get you so far. What about evergreen blog content? These are topics that are relevant all...
