by Liz | Dec 5, 2021 | Business
Here’s How to Really Drive Traffic to Your Website As the rise of online shopping continues to dominate the marketplace, a strong web presence is no longer an optional part of your marketing strategy. One study even found that 87% of shoppers begin searching for... by Liz | Jun 18, 2021 | Uncategorized
So, what exactly is a copywriting agency and how does a copywriting agency actually work? A copywriting agency is a B2B company that provides copy (and often content writing) services as a third-party provider. Copywriting agencies either work on a freelancer model,... 
by Liz | May 30, 2021 | The Power of Copywriting
What Brands Can Learn From Robert Knerr, the Marketing Guru behind “Frisbee” Every once in a while, a brand comes along and shifts an entire industry. You know the ones I’m talking about; the brands that shake an entire generation, marketing their... 
by Liz | May 2, 2021 | Advertising, Marketing, The Power of Copywriting, Writing Tips
How to use framing in advertising and marketing Is the glass half full, or half empty? Framing in advertising and content marketing can direct your customers to feel a certain way, making them either fear a loss, or become excited about a possible gain. Consumers... 
by Liz | Mar 7, 2021 | Business
Collect Data The Right Way Are you aware that 74% of consumers feel frustrated when web content does not appear to be personalized to them? This statistic and others illustrate that in today’s busy digital marketing environment, the only way for your business to stay... 
