So, what exactly is a copywriting agency and how does a copywriting agency actually work?
A copywriting agency is a B2B company that provides copy (and often content writing) services as a third-party provider.
Copywriting agencies either work on a freelancer model, full-time employee model, or a mixture of both. Copywriting agencies often also employ designers, search engine optimization experts, and UX specialists.
How Does a Copywriting Agency Work?
A copywriting agency partners with a business to provide written deliverables to other businesses on an as-needed basis. A copywriting agency might be contracted by an enterprise for a one-time project or by another creative agency to provide on-going copywriting services.
What are Copywriting Services?
Some copywriting agencies specialize in specific areas whereas other agencies work across multiple niches and formats.
The most popular copywriting services include:
Ad copy and Advertorials
Consumers see upwards of 10,000 ads per day. Business owners that want to compete in an overly saturated market need their ad copy to be strong enough to capture attention and compel audiences to take action–all in the span of about three seconds.
Ad copywriters understand what makes an audience tick, and in turn, what makes an audience click.
Email Copy
Email copywriting includes everything from nurture sequences to transactional emails to re-engagement campaigns, launches, and abandoned cart sequences.
Email copywriters need to understand the nuance of email deliverability, sales funnels, and how to write short form copy that converts.
Video Scripts
Video marketing is absolutely the future of marketing and advertising. Smart businesses are adapting to this trend and hire copywriters to write scripts for product videos, explainer videos, video sales letters, and even social media videos.
Brand Copy
At the core of every strong brand is their brand copy. Brand copy creates the feeling, vibe, emotion, and experience of a brand. Businesses that want to elevate their market presence and become synonymous with their industry hire brand copywriters to create slogans, taglines, and other experientially driven copy for their brands.
Scriptwriting
Script writers don’t only write video scripts. Businesses that employ cold callers, door knockers, or other sales professionals may hire a copywriting agency to create high-impact sales scripts for in-person sales.
Ebooks
An ebook is a fantastic content marketing tool that provides value to an audience and showcases a company’s in-depth expertise. Ebooks are commonly used as lead magnets, giving consumers an instant download in exchange for their email address, phone number, or other contact information.
White Papers
White papers are reports or guides that break down a complex issue and present a brand’s stance on the issue in a digestible, concise way.
For example, an advertising agency may hire a copywriting agency to create a white paper on advertising ethics in PPC advertising.
Lead Magnets
A lead magnet gives prospective customers instant value in exchange for their contact information. Brands hire copywriting agencies to create lead magnets such as how-to guides, checklists, ebooks, mini-courses, and other high-value content to attract their clients.
Print Copy
Print copywriting is still an integral part of a brand’s marketing strategy. A copywriting agency provides impact-driven writing for billboards, flyers, coupons, brochures, and other tangible marketing materials.
Social Media Copy
Social media marketing is crucial in modern marketing. Brands need social media copywriting that attracts their ideal audience, engages followers, builds the know, like, and trust factor, and compels an audience to take action, whether it’s to follow a page or click a link and make a purchase.
Case Studies
Case studies are especially effective for products or services that provide a significant transformation. W