5 Ways to Use Framing in Your Content Marketing
How to use framing in advertising and marketing Is the glass half full, or half empty? Framing in advertising, content marketing and SEO content writing can direct your customers to feel a certain way, making them either fear a loss, or become excited about a possible gain. Consumers respond to framing in predictable, measurable ways, […]
Short Form Content vs. Long Form Content: What’s the Difference–and Which One Do You Need? [Updated for 2023]
Your sales funnel–no matter how complex–needs content that meets the needs of consumers. Otherwise, publishing copy or content of any length is completely useless. Depending on what your audience is searching for, you need both long and short form content that meet them where they are. Every piece of content needs to serve a specific […]
Avoid These 9 Words & Phrases in Your Sales Copy
Improve your sales pitch by avoiding these words & phrases We’ve come a long way since the days when the only access to product information came via a knock on the door. In the era of the traveling salesman, a household’s first view of a gadget or service was presented in person and the sales […]
The Best Word Processors for Copywriters & Content Writers (Updated for 2023)
In the writing community, the best word processor is actually a hot topic for debate. As it turns out, writers feel really, really strongly one way or the other about specific word processors. Seriously. And it gets heated. Ask any copywriter or SEO content writer you know what their opinion is on Google Docs. You’re […]
The Best Digital Storage for Writers
Digital Storage Options for Writers Written by Daniel Samford As a copywriting agency, we rely on high-powered digital storage solutions to streamline our business processes. Digital storage—or storage space that’s kept “in the cloud”—has an supersaturated market that can be confusing for such a seemingly simple proposition. It’s just a safe digital place to stick […]