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5 Ways to Use Framing in Your Content Marketing

How to use framing in advertising and marketing Is the glass half full, or half empty? Framing in advertising and content marketing can direct your customers to feel a certain way, making them either fear a loss, or become excited about a possible gain. Consumers respond to framing in predictable, measurable ways, which you can…

4 Subject Line Strategies for Increasing Email Open Rates

Email Marketing:  increase your open rates with powerful subject lines Ever meet someone that doesn’t have their own email address? Yeah, neither have I. Email marketing is an excellent way to get your message in front of the eyes of consumers to engage with your brand. It has been found that there are around  billions…

Strategic Storytelling: Creative Copywriters

The Best Copywriters are Creative Copywriters You might be thinking, what’s the difference between a copywriter and a creative writer? For starters, a copywriter creates strategic ad copy and business-related content, whereas a creative writer typically crafts poems, short stories, and novels. What makes a great copywriter? A writer that can juxtapose both creative and…

4 Ways to Mobile Optimize Your Web Copy

Made-for-mobile web content drives clicks, action, and results.  Reaching customers through their cell phones is the new frontier in digital marketing. There is no other device where you can reach customers at any time through any combination of social media posts, email blasts, and text messages. You can not miss meeting consumers in real-time through…

Your Ultimate Guide to Writing Killer, Click-Worthy Headlines 

You’re about to Learn How to Write a Great Headline. And I mean a REALLY great headline.  I know something about you. If you’re a business owner, copywriter, or marketer, you have written copy designed to influence. How do I know that? Because every piece of content is written for someone, somewhere, making some kind of…

What is Short Form Copy? What is Long Form Copy?

Short form vs. long form copy: what’s the difference? Everyone needs content in the digital age. If you’re looking to boost your online exposure, your strategy requires powerful content to attract the attention of readers and search engines alike.  Depending on your business goals, there are two overarching forms of copy to choose: long form…

Avoid These 9 Words & Phrases in Your Sales Copy

Improve your sales pitch by avoiding these words & phrases  We’ve come a long way since the days when the only access to product information came via a knock on the door. In the era of the traveling salesman, a household’s first view of a gadget or service was presented in person and the sales…

When Should You Outsource Your Copywriting?

Copywriting is an integral part of establishing brand authority and increasing your online presence. When written with intention and impact in mind, your content can boost engagement with your audience and grow your bottom line. Given all these benefits, it makes business sense to invest in the time and money into professional content for your…

The Best Digital Word Processors for Writers | Amplihigher

The Best Word Processors Going into 2021 It’s never too late to start planning your business goals for the new year. Here are our recommendations for the best word processors as we get closer to 2021. Although any kind of longer-form writing ultimately includes many more steps than just typing out words, where and how…

The Best Digital Storage for Writers | Amplihigher

Digital Storage Options for Writers Written by Daniel Samford  As a copywriting agency, we rely on high-powered digital storage solutions to streamline our business processes. Digital storage—or storage space that’s kept “in the cloud”—has an supersaturated market that can be confusing for such a seemingly simple proposition.  It’s just a safe digital place to stick…

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