by Liz | Mar 22, 2022 | Advertising, Writing Tips
Sales pages are the workhorse of your marketing funnel. This is where the money is made. Your sales page needs to convert eyeballs on the internet to dollars in the bank with an offer so sweet, they’d feel silly not to take it. So what makes a successful sales page?...
by Liz | Jan 7, 2022 | Business, Writing Tips
Here’s The Kind of Content that Google REALLY Wants to See Marketers, entrepreneurs, and copywriters alike are in a love-hate relationship with Google. One one hand, we’re constantly cursing them for their ever-changing algorithms, and on the other hand, we really...
by Steve Koek | Oct 31, 2021 | Writing Tips
What are long-tail keywords and when should you use them? All search engine optimization strategies begin with keyword research. While many businesses opt for the most competitive keywords, long-tail keywords are often easier to rank in, as well as lead to an increase...
by Daniel Samford | Oct 17, 2021 | Writing Tips
Yes, You Do Need to Use Headings in Your Web Copy Do you know how to create content that flows? The place to start is through your headings. From each of those headings stems a section that will transition into another header. They are the building blocks to any...
by Rachel Perlin | Sep 26, 2021 | Business, Writing Tips
Avoid dead leads: tips for writing a ‘cold-call’ email that leads to a conversion Checking your email is one of the many inescapable activities that accompany our digitized workplaces. Because of how often emails are checked, sending targeted emails is an...
by Nancy Krames | Sep 19, 2021 | Business, The Power of Copywriting, Writing Tips
Why You Should Hire a Professional Editor We live in a fast-paced society where efficiency is rewarded. We expect same-day delivery and get frustrated when downloads don’t fill our screens immediately. Along this same track, we’re expected to write so that people can...