by Nancy Krames | Jul 11, 2021 | Business, Writing Tips
How Effective Content Marketing Can Give You an Edge Over Competitors Paid advertising, brochures, point-of-sale pieces, and other types of sales collateral are traditional marketing elements that attempt to influence consumer behavior by highlighting how... 
by Caroline | May 2, 2021 | Advertising, Marketing, The Power of Copywriting, Writing Tips
How to use framing in advertising and marketing Is the glass half full, or half empty? Framing in advertising and content marketing can direct your customers to feel a certain way, making them either fear a loss, or become excited about a possible gain. Consumers... 
by Rachel Perlin | Apr 25, 2021 | The Power of Copywriting, Writing Tips
Email Marketing: increase your open rates with powerful subject lines Ever meet someone that doesn’t have their own email address? Yeah, neither have I. Email marketing is an excellent way to get your message in front of the eyes of consumers to engage with your... 
by Rachel Perlin | Mar 28, 2021 | Marketing, The Power of Copywriting, Writing Tips
Watch or listen to this post here! What is a Flesch reading ease score and how can you improve it? In a marketing age in which content is king, just about every business is getting on board with content creation. With 69% of B2B marketers having a content... 
by Daniel Samford | Mar 14, 2021 | Writing Tips
The Best Copywriters are Creative Copywriters You might be thinking, what’s the difference between a copywriter and a creative writer? For starters, a copywriter creates strategic ad copy and business-related content, whereas a creative writer typically crafts poems,... 
by Daniel Samford | Feb 21, 2021 | Business, Writing Tips
Made-for-mobile web content drives clicks, action, and results. Reaching customers through their cell phones is the new frontier in digital marketing. There is no other device where you can reach customers at any time through any combination of social media posts,... 
