How to use framing in advertising and marketing Is the glass half full, or half empty? Framing in advertising and content marketing can direct your customers to feel a certain way, making them either fear a loss, or become excited about a possible gain. Consumers respond to framing in predictable, measurable ways, which you can…
Email Marketing: increase your open rates with powerful subject lines Ever meet someone that doesn’t have their own email address? Yeah, neither have I. Email marketing is an excellent way to get your message in front of the eyes of consumers to engage with your brand. It has been found that there are around billions…
Watch or listen to this post here! What is a Flesch reading ease score and how can you improve it? In a marketing age in which content is king, just about every business is getting on board with content creation. With 69% of B2B marketers having a content strategy in place, it is essential…
The Best Copywriters are Creative Copywriters You might be thinking, what’s the difference between a copywriter and a creative writer? For starters, a copywriter creates strategic ad copy and business-related content, whereas a creative writer typically crafts poems, short stories, and novels. What makes a great copywriter? A writer that can juxtapose both creative and…
Made-for-mobile web content drives clicks, action, and results. Reaching customers through their cell phones is the new frontier in digital marketing. There is no other device where you can reach customers at any time through any combination of social media posts, email blasts, and text messages. You can not miss meeting consumers in real-time through…
The Rise of Voice Search: What Does It Mean For Copywriting? With around one third of the US population using voice assistants in 2019, it is evident that over the years that voice search has been a part of our technology, it has quickly impacted how we obtain and process information. There is no surprise…
Tips for Structuring Powerful Web Copy Blogs are a content marketing must for businesses of any sector. As the popularity of digital content continues to grow, there is no excuse for sleeping on the benefits of blog and article writing. In this year alone, Hubspot found that blogs are amidst the top three mediums used in content…
How to Write and Publish Awesome Advertorials (That Sell!) Use an advertorial to advertise to people who don’t like ads! The average internet user sees an overwhelming amount of ads on a daily basis. Consumers are becoming desensitized and blind to traditional online advertising. Combine ad banner boredom with the advent of ad-blocking software, and…
You’re about to Learn How to Write a Great Headline. And I mean a REALLY great headline. I know something about you. If you’re a business owner, copywriter, or marketer, you have written copy designed to influence. How do I know that? Because every piece of content is written for someone, somewhere, making some kind of…
Short form vs. long form copy: what’s the difference? Everyone needs content in the digital age. If you’re looking to boost your online exposure, your strategy requires powerful content to attract the attention of readers and search engines alike. Depending on your business goals, there are two overarching forms of copy to choose: long form…