by Daniel Samford | Oct 17, 2021 | Writing Tips
Yes, You Do Need to Use Headings in Your Web Copy Do you know how to create content that flows? The place to start is through your headings. From each of those headings stems a section that will transition into another header. They are the building blocks to any... 
by Rachel Perlin | Sep 26, 2021 | Business, Writing Tips
Avoid dead leads: tips for writing a ‘cold-call’ email that leads to a conversion Checking your email is one of the many inescapable activities that accompany our digitized workplaces. Because of how often emails are checked, sending targeted emails is an... 
by Nancy Krames | Sep 19, 2021 | Business, The Power of Copywriting, Writing Tips
Why You Should Hire a Professional Editor We live in a fast-paced society where efficiency is rewarded. We expect same-day delivery and get frustrated when downloads don’t fill our screens immediately. Along this same track, we’re expected to write so that people can... 
by Rachel Perlin | Sep 5, 2021 | Business, Writing Tips
How to avoid angering the Google powers-that-be Can you remember the last time you made a big purchase without the assistance of a search engine? Data indicates that to find a product or services, 81% of consumers start by searching online. Whether you use search... 
by Rachel Perlin | Aug 29, 2021 | The Power of Copywriting, Writing Tips
Increase conversion rates with a click-worthy CTA As a copywriting agency, we know that no marketing strategy is complete without integrating strategic calls-to-action into your content. Calls-to-action prompts the individual reading them to act, providing the next... 
by Daniel Samford | Aug 15, 2021 | Business, Writing Tips
Brand voice creates brand identity Establishing a brand voice is an essential foundation when building your business. It takes deliberate action to choose how you communicate on behalf of your organization. Defining your brand voice takes a savvy business mind to... 
