by Liz | Mar 22, 2022 | Advertising, Writing Tips
Sales pages are the workhorse of your marketing funnel. This is where the money is made. Your sales page needs to convert eyeballs on the internet to dollars in the bank with an offer so sweet, they’d feel silly not to take it. So what makes a successful sales page?...
by Liz | Jan 7, 2022 | Business, Writing Tips
Here’s The Kind of Content that Google REALLY Wants to See Marketers, entrepreneurs, and copywriters alike are in a love-hate relationship with Google. One one hand, we’re constantly cursing them for their ever-changing algorithms, and on the other hand, we really...
by Liz | May 2, 2021 | Advertising, Marketing, The Power of Copywriting, Writing Tips
How to use framing in advertising and marketing Is the glass half full, or half empty? Framing in advertising and content marketing can direct your customers to feel a certain way, making them either fear a loss, or become excited about a possible gain. Consumers...
by Rachel Perlin | Mar 28, 2021 | Marketing, The Power of Copywriting, Writing Tips
Watch or listen to this post here! What is a Flesch reading ease score and how can you improve it? In a marketing age in which content is king, just about every business is getting on board with content creation. With 69% of B2B marketers having a content...
by Campbell Gill | Oct 11, 2020 | Writing Tips
Short form vs. long form copy: what’s the difference? Everyone needs content in the digital age. If you’re looking to boost your online exposure, your strategy requires powerful content to attract the attention of readers and search engines alike. Depending on...
by Nancy Krames | Oct 2, 2020 | Business, Writing Tips
Improve your sales pitch by avoiding these words & phrases We’ve come a long way since the days when the only access to product information came via a knock on the door. In the era of the traveling salesman, a household’s first view of a gadget or service was...
