7 types of keywords you need in your seo content writing strategy
Updated August 13, 2024 If you know anything about writing for SEO, you know how challenging it can be to write high-ranking content–especially if you’re aiming for high-traffic keywords. A lot of marketers leave money on the table by not auditing their content for different keyword types. There are different types of keywords you need to incorporate into your content […]
How long does it take for new content to rank on the first page of the google?
Updated August 13, 2024 So you’ve published a brand new piece of content on your website and you’re fervently checking your SERPs to see if you’ve made it to that #1 spot on Google yet. And you keep checking. And checking. And checking. How long is this going to take? Why aren’t you in the top […]
How to Score Low-Hanging Fruit Keywords (Easy Win Keywords!)
Want to start driving traffic to your site RIGHT NOW? Create content for “low-hanging fruit” keywords.
SHORT FORM VS. LONG FORM CONTENT: WHAT’S THE DIFFERENCE–AND WHICH ONE DO YOU NEED?
Updated August 13, 2024 Your sales funnel–no matter how complex–needs content that meets the needs of consumers. If it’s not fulfilling a need, publishing copy or content of any length is completely useless. Depending on what your audience is searching for, you need both long and short form content that meet them where they are. […]
How to Conduct a Content Audit in 6 Steps
Part of a bulletproof content strategy is conducting regular content audits. Although the content auditing process can be tedious and nuanced, ensuring that your current content is aligned with your brand objectives AND getting you results make it worth the effort.
Contextual Links in Your SEO Content Strategy
Updated August 13, 2024 Contextual linking is a hyperlink in a piece of text that indicates to search engines and users that there is other relevant content on the other side of the link. A contextual link strategy can be used both internally and externally and helps Google rank your content. Let’s take a deep […]
Creating Content Clusters: A Step-by-Step Guide
Content clusters, also known as the hub-and-spoke content model or topic clusters, can help you drive traffic to your website and create a more streamlined user experience.
Clusters are a key part of your content strategy. Let’s take a deeper look into what content clusters are, why they’re crucial to SEO, and how you can create topic clusters in 7 easy steps.
8 Evergreen Blog Ideas
Keeping up your blog content can be creatively sapping. New ideas, new ways to say the same thing, and regurgitating the one or two things you’re well-versed in will only get you so far. What about evergreen blog content? These are topics that are relevant all the time, to a broad spectrum of readers. Evergreen […]
E-A-T: The Complete Resource for “Expertise, Authoritativeness, and Trustworthiness” for Google Rankings
Since the start of search engines, Google and other search engines have had one primary goal: to serve their users the best and most relevant results. And as search engines advance, content is becoming more and more important. If your content is lacking in terms of substance or quality, Google will overlook it in favor […]