SEO INFOGRAPHICS: WHY THEY MATTER AND HOW TO USE THEM EFFECTIVELY
If life mimics art, then search engines mimic life. Humans are a highly visual species. As search engine algorithms progress, we’re not limited to simple text-based results: we’ve got the option to select an image or video search. And when we want a quick answer, infographics are one of the easiest ways to get it. […]
7 types of keywords you need in your seo content writing strategy
Updated August 13, 2024 If you know anything about writing for SEO, you know how challenging it can be to write high-ranking content–especially if you’re aiming for high-traffic keywords. A lot of marketers leave money on the table by not auditing their content for different keyword types. There are different types of keywords you need to incorporate into your content […]
How long does it take for new content to rank on the first page of the google?
Updated August 13, 2024 So you’ve published a brand new piece of content on your website and you’re fervently checking your SERPs to see if you’ve made it to that #1 spot on Google yet. And you keep checking. And checking. And checking. How long is this going to take? Why aren’t you in the top […]
10 Types of Copywriting and Where To Deploy Them (+ Examples)
Updated August 13, 2024 Every good marketing strategy is built on the framework of strong copywriting. It’s what gives life to goals and ideas and turns them into actionable assets. Bad copywriting leads to an underperforming campaign and a loss of investment, time, and opportunity. This reality creates a high demand for expert copywriting strategy […]
How to Score Low-Hanging Fruit Keywords (Easy Win Keywords!)
Want to start driving traffic to your site RIGHT NOW? Create content for “low-hanging fruit” keywords.
7 Ways to Beat the “Rule of 7” in Advertising
Have you heard of the “Rule of 7?” In the 1930’s, the movie industry discovered that consumers saw advertisements for a film an average of seven times before purchasing a ticket. This notion, which is typically referred to as the “Rule of 7” in advertising, has stuck around for nearly a century because customers still […]
4 Ways To Improve Your Flesch Reading Ease Score
Watch or listen to this post here! What is a Flesch reading ease score and how can you improve it? Updated May 11, 2023 In a marketing age in which content is king, just about every business is getting on board with content creation. With 69% of B2B marketers having a SEO content writing strategy […]
Can a Google Search Get You Arrested?
Can Googling Get You Arrested? Updated May 11, 2023 With the Google search engine at our fingertips through phones and computers, access to new information is seemingly endless. While this can be a great benefit for curious individuals, a place with such an abundance of information is bound to have a dark side. Unfortunately, with […]
Short Form Content vs. Long Form Content: What’s the Difference–and Which One Do You Need? [Updated for 2023]
Your sales funnel–no matter how complex–needs content that meets the needs of consumers. Otherwise, publishing copy or content of any length is completely useless. Depending on what your audience is searching for, you need both long and short form content that meet them where they are. Every piece of content needs to serve a specific […]
Avoid These 9 Words & Phrases in Your Sales Copy
Improve your sales pitch by avoiding these words & phrases We’ve come a long way since the days when the only access to product information came via a knock on the door. In the era of the traveling salesman, a household’s first view of a gadget or service was presented in person and the sales […]