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sales copy

Strategic Storytelling: Creative Copywriters

The Best Copywriters are Creative Copywriters You might be thinking, what’s the difference between a copywriter and a creative writer? For starters, a copywriter creates strategic ad copy and business-related content, whereas a creative writer typically crafts poems, short stories, and novels. What makes a great copywriter? A writer that can juxtapose both creative and…

The Role of a Copywriter: Thinking Outside the ‘Box’

Written by John Feeny Skill or Art? Writing a poem can be hard. A good one takes time and thought. If a writer is successful, the poem will say something interesting about life. But there’s a catch: a writer only has a very small space and a few lines to get it done. Choosing just…

Capture Your Customers’ Attention with SMS

Text Message Marketing: Where the World is Going Just a few decades ago, advertisers had limited options for pitching their products and services, and it was difficult to track the effectiveness of the traditional media they used for this purpose. Today’s consumers now carry messaging devices with them nearly all the time so, logistically speaking,…

Avoid These 9 Words & Phrases in Your Sales Copy

Improve your sales pitch by avoiding these words & phrases  We’ve come a long way since the days when the only access to product information came via a knock on the door. In the era of the traveling salesman, a household’s first view of a gadget or service was presented in person and the sales…

How to Use Punctuation in Sales Copy

Punctuation That Packs a Punch Written by Kenny Ng The purpose of punctuation is to make copy flow more naturally.  Punctuation affects everything from the writer’s credibility to the overall tone and voice of the content. Failure to punctuate appropriately leads to misinterpretation and appears unprofessional. Strategically applying and diversifying the punctuation in your sales…