The Marketing Secrets Behind the Brand-Longevity of Frisbee

What Brands Can Learn From Robert Knerr, the Marketing Guru behind “Frisbee” Every once in a while, a brand comes along and shifts an entire industry.  You know the ones I’m talking about; the brands that shake an entire generation, marketing their products perfectly so that their trademarks become synonymous with the generic versions. Products […]

The Best Word Processors for Copywriters & Content Writers (Updated for 2023)

In the writing community, the best word processor is actually a hot topic for debate.  As it turns out, writers feel really, really strongly one way or the other about specific word processors. Seriously. And it gets heated. Ask any copywriter or SEO content writer you know what their opinion is on Google Docs. You’re […]