by Liz | Oct 2, 2022 | Uncategorized
Contextual linking is a hyperlink in a piece of text that indicates to search engines and users that there is other relevant content on the other side of the link. A contextual link strategy can be used both internally and externally and helps Google rank your...
by Liz | Sep 5, 2022 | Uncategorized
Video sales letters are an extremely effective way to sell products and services. They are so effective, in fact, that businesses have been using them for decades as a primary means of marketing and advertising. But what exactly is a video sales letter? And why are...
by Liz | Aug 1, 2022 | Uncategorized
Content planning and creation is a time-consuming process. And then there’s the matter of what to say and what graphics to pair with it. If you’re creating it all yourself, it can be a bearish chore. There are generally two approaches to the content marketing...
by Liz | Jun 27, 2022 | Uncategorized
There’s something to be said for knowing your lane and staying in it. You find what works for your brand and dominate that space. But, what happens when the well runs dry? What happens when platform algorithms change? What happens when social media users leave a...
by Liz | Mar 29, 2022 | Uncategorized
The Key Differences Between Copywriting and Content Writing As a copywriting agency, we get this question a lot. You probably know what outcome you want from your project, but not necessarily you should call the writing it will take to do it. That’s okay! Let’s break...
by Rachel Perlin | Jul 18, 2021 | Uncategorized
Content Writing and Copywriting: What’s the Difference? Anyone in the marketing sector knows just how important it is to convey strategic messages to key target audiences. How else will consumers feel compelled, excited, or motivated to work with your company?...
