Contextual Links in Your SEO Content Strategy

Contextual Links in Your SEO Content Strategy

Contextual linking is a hyperlink in a piece of text that indicates to search engines and users that there is other relevant content on the other side of the link.  A contextual link strategy can be used both internally and externally and helps Google rank your...
The Marketer’s Guide to Video Sales Letters

The Marketer’s Guide to Video Sales Letters

Video sales letters are an extremely effective way to sell products and services. They are so effective, in fact, that businesses have been using them for decades as a primary means of marketing and advertising.  But what exactly is a video sales letter? And why are...
How Far Out Should You Plan Your Content?

How Far Out Should You Plan Your Content?

Content planning and creation is a time-consuming process. And then there’s the matter of what to say and what graphics to pair with it. If you’re creating it all yourself, it can be a bearish chore.  There are generally two approaches to the content marketing...

The Difference Between Copywriting and Content Writing

The Key Differences Between Copywriting and Content Writing As a copywriting agency, we get this question a lot. You probably know what outcome you want from your project, but not necessarily you should call the writing it will take to do it. That’s okay! Let’s break...

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