The Difference Between Copywriting and Content Writing

The Key Differences Between Copywriting and Content Writing As a copywriting agency, we get this question a lot. You probably know what outcome you want from your project, but not necessarily you should call the writing it will take to do it. That’s okay! Let’s break...
How Powerful are Your Product Descriptions?

How Powerful are Your Product Descriptions?

Why product descriptions matter Charles Revson, one of the founders of the Revlon cosmetics company, is famous in advertising and marketing circles for making this statement about his business: “In the factory we make cosmetics, in the store we sell hope.”...

So, What Does a Copywriting Agency Do?

So, what exactly is a copywriting agency and how does a copywriting agency actually work? A copywriting agency is a B2B company that provides copy (and often content writing) services as a third-party provider. Copywriting agencies either work on a freelancer model,...

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