by Rachel Perlin | Jun 13, 2021 | Business, The Power of Copywriting
What is a quality lead… and how do you get them? Leads are necessary elements for a successful business. In 2020, it was reported that generating leads is one of the top priorities in marketing. This is because leads are the individual consumers or organizations that... 
by Steve Koek | Jun 6, 2021 | The Power of Copywriting
5 Timeless Taglines & Why They Worked A good marketer is one who uses marketing psychology to create a positive or memorable association with their brand. A compelling tagline does just that. Crafting the perfect tagline connects consumers to your brand through a... 
by Liz | May 30, 2021 | The Power of Copywriting
What Brands Can Learn From Robert Knerr, the Marketing Guru behind “Frisbee” Every once in a while, a brand comes along and shifts an entire industry. You know the ones I’m talking about; the brands that shake an entire generation, marketing their... 
by Daniel Samford | May 2, 2021 | Business, The Power of Copywriting
Why Hire A Freelance Copywriter? Does your business need a full-time writing staffer? Oftentimes the need for new copy comes in waves along with a big project, and with periods of stagnation between projects. During that down time, do you need a salaried employee?... 
by Caroline | May 2, 2021 | Advertising, Marketing, The Power of Copywriting, Writing Tips
How to use framing in advertising and marketing Is the glass half full, or half empty? Framing in advertising and content marketing can direct your customers to feel a certain way, making them either fear a loss, or become excited about a possible gain. Consumers... 
by Rachel Perlin | Apr 25, 2021 | The Power of Copywriting, Writing Tips
Email Marketing: increase your open rates with powerful subject lines Ever meet someone that doesn’t have their own email address? Yeah, neither have I. Email marketing is an excellent way to get your message in front of the eyes of consumers to engage with your... 
