The Marketing Secrets Behind the Brand-Longevity of Frisbee

What Brands Can Learn From Robert Knerr, the Marketing Guru behind “Frisbee” Every once in a while, a brand comes along and shifts an entire industry.  You know the ones I’m talking about; the brands that shake an entire generation, marketing their products perfectly so that their trademarks become synonymous with the generic versions. Products […]

5 Ways to Use Framing Marketing in Your Content

How to use framing in advertising and marketing  Is the glass half full, or half empty? Framing in advertising, content marketing and SEO content writing can direct your customers to feel a certain way, making them either fear a loss, or become excited about a possible gain. Consumers respond to framing in predictable, measurable ways, […]

4 Ways To Improve Your Flesch Reading Ease Score

Watch or listen to this post here! What is a Flesch reading ease score and how can you improve it? Updated May 11, 2023 In a marketing age in which content is king, just about every business is getting on board with content creation. With 69% of B2B marketers having a SEO content writing strategy […]