by Liz | Jul 17, 2022 | Business, Marketing, The Power of Copywriting
No matter if you’re scaling the ranks of search engines or your paid advertising is sending thousands of visitors to your site every day, if you aren’t capturing visitor data, you’re leaving money on the table. As a business owner, you know that nurturing leads you...
by Liz | Apr 4, 2022 | The Power of Copywriting
You know you need copywriting to support your marketing strategy. Agency copywriters and freelance copywriters get results but can be pricey. But what’s the best option for your business? Let’s shed some light on it! Copywriting Skill Check This isn’t the same thing...
by Liz | Mar 26, 2022 | The Power of Copywriting
Copywriting is a singular beast from many other forms of written communication. But even within copywriting, there are layers and different types of copy. While the intent of copywriting is still the same for each, to move the reader to take the desired action,...
by Liz | May 2, 2021 | Advertising, Marketing, The Power of Copywriting, Writing Tips
How to use framing in advertising and marketing Is the glass half full, or half empty? Framing in advertising and content marketing can direct your customers to feel a certain way, making them either fear a loss, or become excited about a possible gain. Consumers...
by Rachel Perlin | Mar 28, 2021 | Marketing, The Power of Copywriting, Writing Tips
Watch or listen to this post here! What is a Flesch reading ease score and how can you improve it? In a marketing age in which content is king, just about every business is getting on board with content creation. With 69% of B2B marketers having a content...
