by Daniel Samford | Dec 19, 2021 | Business, The Power of Copywriting
Authentic copywriting is an effective way to communicate your mission and values to consumers and partner businesses. Copy is the foundation of brand identity. Copy refers to the written content as it appears in front of consumers after various techniques and editing... 
by Rachel Perlin | Nov 21, 2021 | Business, The Power of Copywriting
If your company isn’t tapping into the marketing power of ebooks, you are missing out on an essential revenue stream. Ebooks are a rapidly growing sector of the book market. In 2020 alone, it is expected that the ebook industry will reach 16.6 million dollars in... 
by Rachel Perlin | Nov 14, 2021 | Business, The Power of Copywriting
How To Gain Your Customers’ Trust Through Copywriting Copywriting is so much more than just a brief product description or hastily written sales pitch. It is the art of strategically articulating who you are as a brand, what values you stand for, and how... 
by Daniel Samford | Oct 24, 2021 | Business, The Power of Copywriting
Optimizing Your Social Media Profiles for Search SEO plays a critical role in your brand’s success. Optimized content drives your business’ performance in Google’s search results, landing you more consistent clicks across your webpages than paid ads and for long... 
by Nancy Krames | Sep 19, 2021 | Business, The Power of Copywriting, Writing Tips
Why You Should Hire a Professional Editor We live in a fast-paced society where efficiency is rewarded. We expect same-day delivery and get frustrated when downloads don’t fill our screens immediately. Along this same track, we’re expected to write so that people can... 
by Rachel Perlin | Sep 12, 2021 | Business, The Power of Copywriting
Make an impression and engage your website visitors In the digital-obsessed society that we live in, 87% of consumers search for a product online before making a purchase. This means that your website can be the determinant between a consumer choosing your business or... 
