10 Types of Copywriting and Where To Deploy Them (+ Examples)

Every good marketing strategy is built on the framework of strong copywriting. It’s what gives life to goals and ideas and turns them into actionable assets. Bad copywriting leads to an underperforming campaign and a loss of investment, time, and opportunity.  This reality creates a high demand for expert copywriting strategy and skills to fill […]

So, What Does a Copywriting Agency Do?

A copywriting agency partners with a business to provide written deliverables to other businesses on an as-needed basis. A copywriting agency might be contracted by an enterprise for a one-time project or by another creative agency to provide on-going copywriting services.

The Marketer’s Guide to Video Sales Letters

Video sales letters are an extremely effective way to sell products and services. They are so effective, in fact, that businesses have been using them for decades as a primary means of marketing and advertising.  But what exactly is a video sales letter? And why are they so valuable? Let’s take a closer look at […]

How to Ramp Up Your Email Opt-ins With High-Powered Copywriting

No matter if you’re scaling the ranks of search engines or your paid advertising is sending thousands of visitors to your site every day, if you aren’t capturing visitor data, you’re leaving money on the table. As a business owner, you know that nurturing leads you already have is far less expensive than acquiring new […]