SHORT FORM VS. LONG FORM CONTENT: WHAT’S THE DIFFERENCE–AND WHICH ONE DO YOU NEED?

Updated May 11, 2023 Your sales funnel–no matter how complex–needs content that meets the needs of consumers.  If it’s not fulfilling a need, publishing copy or content of any length is completely useless.  Depending on what your audience is searching for, you need both long and short form content that meet them where they are.  […]

WHAT ARE CONTENT GAPS AND HOW DO YOU FILL THEM?

Updated May 11, 2023 With Google’s algorithms becoming increasingly attuned to user intent, filling content gaps is integral to search engine visibility.  What is a Content Gap? A content gap is what’s missing between what a consumer is searching for and what they find. This missing information gives businesses the opportunity to fill a gap […]

How to Conduct a Content Audit in 6 Steps

Part of a bulletproof content strategy is conducting regular content audits. Although the content auditing process can be tedious and nuanced, ensuring that your current content is aligned with your brand objectives AND getting you results make it worth the effort.

Contextual Links in Your SEO Content Strategy

Updated May 11, 2023 Contextual linking is a hyperlink in a piece of text that indicates to search engines and users that there is other relevant content on the other side of the link.  A contextual link strategy can be used both internally and externally and helps Google rank your content. Let’s take a deep […]

Creating Content Clusters: A Step-by-Step Guide

Content clusters, also known as the hub-and-spoke content model or topic clusters, can help you drive traffic to your website and create a more streamlined user experience. 

Clusters are a key part of your content strategy. Let’s take a deeper look into what content clusters are, why they’re crucial to SEO, and how you can create topic clusters in 7 easy steps.

How Far Out Should You Plan Your Content?

Content planning and creation is a time-consuming process. And then there’s the matter of what to say and what graphics to pair with it. If you’re creating it all yourself, it can be a bearish chore.  There are generally two approaches to the content marketing beast: The obsessive planners and the spaghetti throwers. You might […]

What Kind of Content Does Google Favor?

From the dawn of the internet, search engines have wanted to serve their users the best possible content. Here’s how to write content Google actually likes.