by Daniel Samford | Oct 24, 2021 | Business, The Power of Copywriting
Optimizing Your Social Media Profiles for Search SEO plays a critical role in your brand’s success. Optimized content drives your business’ performance in Google’s search results, landing you more consistent clicks across your webpages than paid ads and for long... 
by Steve Koek | Oct 3, 2021 | Business
Hit Refresh: How Often Should You Update Your Web Copy? Think of your website as a living, breathing (but digital) organism. It needs constant attention and care to keep it alive and maximize its potential as a powerful marketing tool. You should be feeding it with... 
by Rachel Perlin | Sep 26, 2021 | Business, Writing Tips
Avoid dead leads: tips for writing a ‘cold-call’ email that leads to a conversion Checking your email is one of the many inescapable activities that accompany our digitized workplaces. Because of how often emails are checked, sending targeted emails is an... 
by Nancy Krames | Sep 19, 2021 | Business, The Power of Copywriting, Writing Tips
Why You Should Hire a Professional Editor We live in a fast-paced society where efficiency is rewarded. We expect same-day delivery and get frustrated when downloads don’t fill our screens immediately. Along this same track, we’re expected to write so that people can... 
by Rachel Perlin | Sep 12, 2021 | Business, The Power of Copywriting
Make an impression and engage your website visitors In the digital-obsessed society that we live in, 87% of consumers search for a product online before making a purchase. This means that your website can be the determinant between a consumer choosing your business or... 
by Rachel Perlin | Sep 5, 2021 | Business, Writing Tips
How to avoid angering the Google powers-that-be Can you remember the last time you made a big purchase without the assistance of a search engine? Data indicates that to find a product or services, 81% of consumers start by searching online. Whether you use search... 
