What Kind of Content Does Google Favor?

What Kind of Content Does Google Favor?

Here’s The Kind of Content that Google REALLY Wants to See Marketers, entrepreneurs, and copywriters alike are in a love-hate relationship with Google. One one hand, we’re constantly cursing them for their ever-changing algorithms, and on the other hand, we really...
7 Signs You Should Avoid Writing Your Own Copy

7 Signs You Should Avoid Writing Your Own Copy

7 Telltale Signs You Shouldn’t Write Your Own Copy With 70% of marketers investing in content marketing for their business in 2020, content marketing has come to be one of the greatest ways to generate sales, digital buzz, and audience engagement. There is no better...
8 Foolproof Ways To Drive Traffic To Your Website

8 Foolproof Ways To Drive Traffic To Your Website

Here’s How to Really Drive Traffic to Your Website As the rise of online shopping continues to dominate the marketplace, a strong web presence is no longer an optional part of your marketing strategy. One study even found that 87% of shoppers begin searching for...
How to Use Rhetoric in Content Marketing

How to Use Rhetoric in Content Marketing

Why Understanding Rhetoric is Essential to Content Writing and Copywriting When I first joined Amplihigher as a copywriting intern, I was surprised to discover just how many diverse companies and industries needed written content. I’d always known that words were...

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