by Nancy Krames | Jul 25, 2021 | Blogging, Business
Meta Descriptions: Why They’re Effective and How to Use Them You may not know much about HTML, but there’s one piece of code that can absolutely make a difference in persuading search engine users to click on your link. A meta description is roughly 155-160... 
by Nancy Krames | Jul 11, 2021 | Business, Writing Tips
How Effective Content Marketing Can Give You an Edge Over Competitors Paid advertising, brochures, point-of-sale pieces, and other types of sales collateral are traditional marketing elements that attempt to influence consumer behavior by highlighting how... 
by Rachel Perlin | Jun 20, 2021 | Blogging, Business
How to Refresh Tired Content In a digital world that obsesses over the newest and shiniest of web content, it is easy to forget about your business’s content of years past. But what if we told you that paying attention to the content collecting dust on your site... 
by Rachel Perlin | Jun 13, 2021 | Business, The Power of Copywriting
What is a quality lead… and how do you get them? Leads are necessary elements for a successful business. In 2020, it was reported that generating leads is one of the top priorities in marketing. This is because leads are the individual consumers or organizations that... 
by Caroline | May 23, 2021 | Business
Are you personalizing your website’s chatbot? Chatbots on websites have exploded in popularity in recent years, and for good reason. The early versions of AI chatbots were typically only used by very large companies. They weren’t very user-friendly, they didn’t... 
by Daniel Samford | May 9, 2021 | Business
Maximize Your Keyword Strategy Keywords are a natural dialogue between users and the search engine. Users plug key terms into a search engine to find products or services specific to an area, to their interests, or to fill any pressing need they have. Businesses that... 
