by Liz | Jul 17, 2022 | Business, Marketing, The Power of Copywriting
No matter if you’re scaling the ranks of search engines or your paid advertising is sending thousands of visitors to your site every day, if you aren’t capturing visitor data, you’re leaving money on the table. As a business owner, you know that nurturing leads you...
by Liz | Jul 10, 2022 | Business
If you’re in any way connected to the outside world, you’re aware of large-scale economic woes in 2022. When the word “recession” gets thrown around, many businesses begin to hit that “panic” button and start cutting costs everywhere they can. But, the...
by Liz | Jan 7, 2022 | Business, Writing Tips
Here’s The Kind of Content that Google REALLY Wants to See Marketers, entrepreneurs, and copywriters alike are in a love-hate relationship with Google. One one hand, we’re constantly cursing them for their ever-changing algorithms, and on the other hand, we really...
by Liz | Dec 5, 2021 | Business
Here’s How to Really Drive Traffic to Your Website As the rise of online shopping continues to dominate the marketplace, a strong web presence is no longer an optional part of your marketing strategy. One study even found that 87% of shoppers begin searching for...
by Nancy Krames | Oct 2, 2020 | Business, Writing Tips
Improve your sales pitch by avoiding these words & phrases We’ve come a long way since the days when the only access to product information came via a knock on the door. In the era of the traveling salesman, a household’s first view of a gadget or service was...
