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Business

Is Your Keyword Strategy Working for You?

Maximize Your Keyword Strategy Keywords are a natural dialogue between users and the search engine. Users plug key terms into a search engine to find products or services specific to an area, to their interests, or to fill any pressing need they have. Businesses that maximize their keyword strategy land their products at the forefront…

Three Reasons to Work with a Freelance Copywriter

Why Hire A Freelance Copywriter? Does your business need a full-time writing staffer? Oftentimes the need for new copy comes in waves along with a big project, and with periods of stagnation between projects. During that down time, do you need a salaried employee? During their down time a salaried employee is drawing from a…

4 Ingredients For Successful Content Mapping

Four easy steps to follow for effective content mapping With the sheer popularity of content marketing for business, and the fact that 70% of marketers invested in 2020, winging your content marketing isn’t going to cut it. It takes ample amounts of planning, brainstorming, and strategy to ensure that your content impacts the best people…

Overcome These 3 Content Marketing Challenges

How To Become a Master at Solving Content Marketing Challenges   Content marketing is an exciting and fresh form of marketing that has taken off over the past few years. Content marketing creates value for your consumers through sharing digestible, compelling content.   What’s All The Fuss About Content Marketing? You may be asking yourself,…

5 Ways To Gain Consumer Insights

Collect Data The Right Way Are you aware that 74% of consumers feel frustrated when web content does not appear to be personalized to them? This statistic and others illustrate that in today’s busy digital marketing environment, the only way for your business to stay afloat and avoid disappointing consumers is through creating content that…

8 Tips for Making Your Copy More Compelling

What qualifies as compelling copy? Way back in 2007 a marketing firm called Yankelovich, estimated that the average person was exposed to approximately 5,000 ads per day. Given that thirteen years have passed since that study was published, and that it was conducted before the rise of the internet, it’s likely we now see at…

4 Ways to Mobile Optimize Your Web Copy

Made-for-mobile web content drives clicks, action, and results.  Reaching customers through their cell phones is the new frontier in digital marketing. There is no other device where you can reach customers at any time through any combination of social media posts, email blasts, and text messages. You can not miss meeting consumers in real-time through…

Voice Search: Revolutionizing Marketing

The Rise of Voice Search: What Does It Mean For Copywriting? With around one third of the US population using voice assistants in 2019, it is evident that over the years that voice search has been a part of our technology, it has quickly impacted how we obtain and process information. There is no surprise…

Yes, You DO Need an Email Marketing Campaign

Why Email Marketing Is Not Dead The common industry refrain that “email marketing is dead” is not borne of facts and statistics. It is true that the standards and techniques for successful email marketing have changed and adapted with the times and technology. However, people still use email as a primary source of communication and…

Why You Need a Clear Brand Identity

Written by Saleema Lookman Powerful Brands are an Entire Experience Mixed signals can not only ruin a relationship; they can also hurt your business. You need a clear brand image, no matter how small or large your company. Why? Without a defined brand, confused consumers won’t feel confident purchasing from you.  A solid brand identity…

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