by Liz | Jan 7, 2022 | Business, Writing Tips
Here’s The Kind of Content that Google REALLY Wants to See Marketers, entrepreneurs, and copywriters alike are in a love-hate relationship with Google. One one hand, we’re constantly cursing them for their ever-changing algorithms, and on the other hand, we really... 
by Daniel Samford | Dec 19, 2021 | Business, The Power of Copywriting
Authentic copywriting is an effective way to communicate your mission and values to consumers and partner businesses. Copy is the foundation of brand identity. Copy refers to the written content as it appears in front of consumers after various techniques and editing... 
by Rachel Perlin | Dec 7, 2021 | Business
7 Telltale Signs You Shouldn’t Write Your Own Copy With 70% of marketers investing in content marketing for their business in 2020, content marketing has come to be one of the greatest ways to generate sales, digital buzz, and audience engagement. There is no better... 
by Liz | Dec 5, 2021 | Business
Here’s How to Really Drive Traffic to Your Website As the rise of online shopping continues to dominate the marketplace, a strong web presence is no longer an optional part of your marketing strategy. One study even found that 87% of shoppers begin searching for... 
by Campbell Gill | Nov 28, 2021 | Business
Why Understanding Rhetoric is Essential to Content Writing and Copywriting When I first joined Amplihigher as a copywriting intern, I was surprised to discover just how many diverse companies and industries needed written content. I’d always known that words were... 
by Rachel Perlin | Nov 21, 2021 | Business, The Power of Copywriting
If your company isn’t tapping into the marketing power of ebooks, you are missing out on an essential revenue stream. Ebooks are a rapidly growing sector of the book market. In 2020 alone, it is expected that the ebook industry will reach 16.6 million dollars in... 
