by Liz | Mar 22, 2022 | Advertising, Writing Tips
Sales pages are the workhorse of your marketing funnel. This is where the money is made. Your sales page needs to convert eyeballs on the internet to dollars in the bank with an offer so sweet, they’d feel silly not to take it. So what makes a successful sales page?...
by Steve Koek | Nov 21, 2021 | Advertising, Business
Video: a content marketing mainstay In the early years of digital marketing, video was seen as a costly, fringe accessory that a small fraction of consumers could view. Loading and buffering issues from low-speed and dial-up internet connections made it difficult for...
by Nancy Krames | Nov 7, 2021 | Advertising, Business
Why You Need a Copywriting Content Partner If your business is struggling to see high open-rates, click-through rates, and website traffic, it may be a sign that your messaging needs an overhaul. There are many reasons why companies decide to hire a copywriting...
by Caroline | Nov 7, 2021 | Advertising, Blogging
What is earned media? Earned media is publicity that your company hasn’t paid for. Instead of traditional marketing strategies and promotions, earned marketing is usually created organically, from sources such as online articles, reviews, shared social media posts,...
by Caroline | Jul 4, 2021 | Advertising, Marketing
Have you heard of the “Rule of 7?” In the 1930’s, the movie industry discovered that consumers saw advertisements for a film an average of seven times before purchasing a ticket. This notion, which is typically referred to as the “Rule of 7” in...
by Liz | May 2, 2021 | Advertising, Marketing, The Power of Copywriting, Writing Tips
How to use framing in advertising and marketing Is the glass half full, or half empty? Framing in advertising and content marketing can direct your customers to feel a certain way, making them either fear a loss, or become excited about a possible gain. Consumers...
