by Caroline | Jul 4, 2021 | Advertising, Marketing
Have you heard of the “Rule of 7?” In the 1930’s, the movie industry discovered that consumers saw advertisements for a film an average of seven times before purchasing a ticket. This notion, which is typically referred to as the “Rule of 7” in... 
by Caroline | May 2, 2021 | Advertising, Marketing, The Power of Copywriting, Writing Tips
How to use framing in advertising and marketing Is the glass half full, or half empty? Framing in advertising and content marketing can direct your customers to feel a certain way, making them either fear a loss, or become excited about a possible gain. Consumers... 
by Caroline | Apr 11, 2021 | Advertising, Marketing
How the Baader-Meinhof Phenomenon helps increase your brand longevity The Baader-Meinhof phenomenon is when your awareness of something increases, and so you believe that its frequency or popularity has also suddenly increased — even if it hasn’t. You may notice... 
