If life mimics art, then search engines mimic life.
Humans are a highly visual species. As search engine algorithms progress, we’re not limited to simple text-based results: we’ve got the option to select an image or video search.
And when we want a quick answer, infographics are one of the easiest ways to get it.
SEO infographics are part of a holistic SEO content marketing strategy. Right now, articles, landing pages, and other text with supplementary content are dominating the search engines and earning more traffic.
Here’s what you need to know about utilizing infographics for SEO–and how to do it right.
WHAT ARE SEO INFOGRAPHICS?
An infographic is an image that puts important data points into an easily digestible, skimmable format. An infographic may include charts, diagrams, statistics, photographs, illustrations, and other ways to visually communicate pertinent information.
An SEO infographic is an infographic specifically designed to add value to content to boost search engine visibility.
WHY ARE INFOGRAPHICS GOOD FOR SEO?
Implementing infographics for SEO is a multitudinal marketing strategy:
MAKES YOUR CONTENT MORE ROBUST
In-depth content is great for building topical authority with Google, and adding infographics shows search engines (and users) that your website is a wealth of information. The more useful your content, the better.
Adding visual elements like SEO infographics is also useful for breaking up walls of text, keeping users engaged, which helps keep your bounce rates low.
CREATES RANKING OPPORTUNITY FOR VISUAL SEARCH RESULTS
How often do you plug in a search term and head straight for Google image results?
Google search statistics show that images.google.com is used in 1 billion searches per day. Optimizing your content for image search by using infographics provides the opportunity for your website to take up more SERP real estate.
FACILITATES LINK BUILDING
Infographics are engaging, useful, and shareable. By incorporating infographics into your SEO content writing strategy, you’re inviting other people to share your infographic on their website via an embed code or share buttons, which creates contextual backlinks to your website.
And bonus: every time your infographic is shared, you get a healthy dose of brand awareness.
Visual content isn’t just useful because it’s what Google wants to see, it’s an extension of good customer service and enhances user experience. Providing value to your audience builds authority and credibility, and in turn, trust. And trust is what earns business.
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WHAT MAKES A WELL – RANKING INFOGRAPHIC?
If you want your infographic to have SEO value, it needs to be properly optimized. Google and other search engines are great at determining content types, and can even scan images for text. Your infographic should include relevant keywords, just as your main content does.
But remember: every piece of your content plays a role in SEO. Optimize your alt text, headers, meta descriptions, page titles, and every other element on your page for the best possible results.
HOW DO YOU USE SEO INFOGRAPHICS?
Creating infographics for search engine optimization isn’t just compiling basic talking points and throwing them into an image. Your infographics need to be based on value.
The best way to use infographics as part of your SEO strategy is to first write an article. Follow SEO writing best practices throughout your content.
Then, when the writing is complete, look for opportunities to expand on information in places where adding text would be overwhelming, or condense and highlight important information from your article.
Once you’ve created your infographic, embed it into your article where it makes sense. When possible, place it strategically to break up text and keep your audience engaged throughout the length of your entire article. Include an accessible embed code and share buttons so that your audience can include your infographic on their website or on their social media channels or share on LinkedIn.
HIGH-IMPACT INFOGRAPHIC CREATORS
Our content marketing agency creates relevant, powerful, search optimized, visually appealing SEO infographics that exponentially increase your content’s value and visibility. Contact a member of the Amplihigher team today to start harnessing the power of visual content.
