Time-Tested Tips for Writing a Compelling CTA

write compelling calls to action. tips from a copywriting agency

Increase conversion rates with a click-worthy CTA

As a copywriting agency, we know that no marketing strategy is complete without integrating strategic calls-to-action into your content. Calls-to-action prompts the individual reading them to act, providing the next steps for what consumers can tangibly do to engage with you or your product/service. 

A call to action (also referred to as CTA) is vital to moving inquiring customers towards a point of purchase. As freelance copywriters, we are familiar with effective CTA implementation and are here to help with yours! 

How Do I Write A Call-to-Action? 

Calls-to-action have the simple goal of motivating users to get started with your organization. While they serve a simple purpose, it is important to be strategic about how they are written to maximize effectiveness. Some key factors to keep in mind while writing a CTA are:

Use Time-Sensitive Language

The choice of wording is powerful when it comes to CTAs. Your call-to-action should utilize language that creates a sense of urgency for the user to act fast to hook them in the present moment. Some examples include integrating words like fast, now, or today, to pressure the reader to act in the now. Keep in mind you must be authentic when using urgency in your calls to action. A hard sell or overdoing it will diminish the message. This is especially true in writing advertorials or writing marketing emails

Emphasize The Benefit

CTAs shouldn’t feel like a one-way street. You want the reader to feel like they will get something out of following through with you. To ensure that they feel valued, make sure to emphasize the why behind your product or service. For example, changing a CTA from “click here for our service” to “boost your ROI” quickly reveals what the benefit or result is for consumers if they work with you. 

Personalize It

Hubspot found that personalized, or smart CTAs, performed 202% more effectively than general ones. Understanding your target audience and collecting data on each of your unique marketing platforms (email, website, social media, etc.) can inform how you phrase your CTAs. One example is using a different CTA for a returning customer versus a new user. 

When Should I Use Calls-to-Action?

You should use calls-to-action anywhere and everywhere that you’re communicating with your audiences. There are a variety of spaces to integrate them, including:

Within Content

Embedding calls-to-action within your content is a discreet way of motivating audiences to take action. Some of the methods include using a hyperlink on keywords within a blog post or website content that directs the reader to a sign-up or purchasing link. 

Above The Fold

Above the fold CTAs are a marketing go-to. Above the fold refers to the very top of your website or content that doesn’t require scrolling to see. Despite some proven effectiveness, one study countered the argument by finding a 20%  increase in engagement below the fold! Because of varying successes, A/B testing beforehand could help ensure which placement works best for your business’s engagement.    

Images and Graphics

Another technique for CTAs is placing them within a button, graphic, or image that prompts the reader to click. Using brighter colors or interesting shapes that create a contrast from the rest of the page will catch the reader’s eye and bring attention to the CTA. Images are especially effective when calls-to-action are placed on your business’s social media, as most of these sites’ content are image-based.

Increase Your Conversion Rates with Powerful CTAs

We are a copywriting agency with a diverse group of freelance copywriters who have a unified passion for storytelling and content creation. We work to craft creative and compelling content with effectual calls to action. Ready to boost your brand? Contact a member of our team today!

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