Over 60% of marketers actively focus on search engine optimization — and 19 other SEO statistics you need to know going into 2021.

The competition for search engine visibility is becoming increasingly aggressive. Every year, staggering numbers of new and veteran businesses vie for placement on Google’s front page.

Companies are spending an average of 44% of their budget on content creation. It is crucial to remain relevant by staying on top of consumer trends and investing in high-quality content.

20 SEO Statistics You Need to Know Going into 2021

  1. 64% of marketing professionals invest in SEO. (HubSpot
  2. In a recent survey conducted by Databox, 70% of respondents reported better results with SEO than PPC for generating revenue. (Databox
  3. Video remains, social media, email, and search remain the top four internet activities. (Mashable
  4. 51% of web traffic and 44% of revenue begins with a search query. (BrightEdge)
  5. The average length of content that ranks on the first page of search results is 1,890. (Backlinko)
  6. 30% of all Google searches are location-based. (ThinkWithGoogle)
  7. Content with a higher Flesch reading ease score tends to rank higher in search results. (Yoast)
  8. As of July 2020, Google had an 86.86% share of the search engine market. (Statista)
  9. The most popular 0.16% of keywords are responsible for 60.67% of all searches.
  10. Search Engine Optimization Complements Content Marketing (Ahrefs)
  11. 34.4% of mobile searches and 61.5% of desktop searches result in no clicks.(Sparktoro
  12. Pages appearing in Google’s #1 spot have an average click-through rate of 31.7% (Backlinko)
  13. 88% of internet users use a smartphone to conduct searches. (ThinkWithGoogle
  14. 48% of smartphone users use voice search for “general web searches,” with 79% of consumers agreeing that voice search improves quality of life. (Search Engine Land)
  15. 40.7% of all voice search engine results come from a featured snippet. (Backlinko)
  16. Google processes 400,000 searches per second, which translates to 1.2 trillion searches annually annually. (InternetLiveStats)
  17. Upwards of 80% of consumers ignore paid ads in favor of organic results. (Medium)
  18. Google accounts for 94% of total organic traffic. (HubSpot)
  19. The average monthly amount businesses are spending on SEO is more than $5,000. (Moz
  20. Searches including the phrases “best” and “right now” grew by over 125% between in the last three years alone. (Google)

My SEO & Content Marketing Predictions for 2021

  1. Popularity of voice search will continue to rise. Amazon’s ALEXA currently leads the voice search industry, with Amazon seeing explosive profits in the past year. In 2021, it will be crucial for eCommerce-based businesses to optimize their Amazon listings. 
  2. Curbside pickup and delivery services in the retail industry saw a 208% increase in sales due to the COVID-19 pandemic, and 75% of consumers say they will continue to use pickup and delivery services for essential items post-pandemic. In 2021, businesses will need to not only offer contactless delivery methods and optimize their content for pick-up and delivery related keywords.
  3. Video will continue to dominate the internet. Marketers will need to shift their focus from static social media posts to videos with scripted voice-overs. Job seekers will see an uptick in popularity in 2021 of scriptwriting as a preferred skill. 
  4. In 2021, businesses will need to get increasingly aggressive with their content marketing and invest in high-quality copywriting services. Google’s search engine algorithms are getting continuously more intelligent and can now understand context. Marketers and business owners will need increasingly comprehensive text optimized for UX, which will far outweigh the importance of optimizing for keywords and phrases

Text-based content is, and always will be, the cornerstone of search engine optimization.

Search engine optimization remains one of the most essential components of an overall marketing strategy. The online marketplace is competitive, and only the most visible businesses see conversions. As the adage goes, if they can’t find you, you don’t exist. 

The takeaway? In 2021, the businesses that compete — and win —  will be the businesses that make a commitment to innovate and invest in their content.