Content Writing and Copywriting: What’s the Difference?
Anyone in the marketing sector knows just how important it is to convey strategic messages to key target audiences. How else will consumers feel compelled, excited, or motivated to work with your company? Furthermore, with the growing prevalence of content on the internet, the writing pool is more saturated than ever before! In fact, it was found that there are 70 million monthly blog posts on WordPress alone. Because of this, it is especially crucial for writing to be expertly crafted to fit into a variety of formats and platforms.
What is the Difference Between Copywriting and Content Writing?
Unless you are well-versed in the world of business writing, or you are a writer yourself, copywriting and content writing can easily be mistaken as the exact same thing. There are definitely places in which content writing and copywriting utilize a similar skillset from writers. Both necessitate a sharp use of grammar and language, a targeted messaging strategy, and a distinct voice and tone. However, there are a few key distinctions to be mindful of when brainstorming for your next writing project.
The goals of copywriting align with more traditional advertising principles; to sell a product or service and motivate consumers to get to a point of purchase. If not to sell a product and make a profit or financial gain, it is attempting to influence the consumer’s behavior in some shape or form. This could include signing up for a company newsletter or downloading an ebook. Copywriting takes a no-frills approach and doesn’t waste any time pandering around the pitch. It utilizes calls-to-actions and eye catching headlines to excite prospective consumers.
Content Writing Defined
Content writing is slightly different from copywriting, as it takes on a more subtle approach to advertising. Nevertheless, content writing is just as important to pay attention to. For instance, in 2020 it was found that 70% of marketers are investing in content marketing. The number one goal of content writing is to provide a positive audience experience. The aim of content writing is to provide value to readers through words, nudging them towards a purchasing decision through quality content. This can be achieved through an entertaining, creative, yet educational manner, so long as it is addressing the audience’s pain points.
4 Major Differences Between Copywriting and Content Writing
With the definitions between these concepts addressed, you may still be wondering, what truly distinguishes content writing from copywriting? Below are 4 of the main differences between content writing and copywriting for further understanding:
The Why Behind Your Writing
As mentioned in their definitions, the core purpose of copywriting and content writing differ in several key ways. At the end of the day, copywriting is, and will always be, meant for marketing a product or service and influencing consumers to act now. That’s it. While content writing is also used to subtly market a product or service, it is never the sole reason for writing. It is reliant on creating consumer familiarity, trust, and excitement about your business as well.
The Skill Set Needed
The job titles or expertise between those who write copy and those who write content can differ significantly. While there are plenty of capable writers who excel in both of these formats, there are others who are much stronger at one or the other.
Tools for a powerful content writer include:
- A strong understanding of SEO to allow content to rank higher and get in front of the eyes of key target audiences.
- The ability to articulate and explain important topics in an entertaining way.
- An aptitude for storytelling and long-form writing.
The skills necessary for copywriters include:
- A catchy and witty way with words.
- The ability to get your point across quickly and concisely.
- An understanding of the craft of personalized calls-to-actions and taglines.
In general, these differences are not always black and white, and at times each of these skill sets can blend into the other.
The Most Common Platforms Used
Content writing and copywriting are primarily found in different spaces. Content writing is found on many platforms, including:
- Blog Posts
- Social Media
Copywriting is more directly found in:
- Traditional and physical advertisements
- Landing pages
- Sales emails
- Jingles and taglines
The Length of Content
While there is no particular rule-of-thumb dictating how long each form of writing should be, generally speaking, there is a visible difference between the two. Copy is short, snappy, and to-the-point because the ultimate goal is to make a sale. On the other hand, content writing usually takes up much more space on a page or in a video. It is necessary to provide more intricate details to thoroughly explain complex topics or educate consumers on an issue.
What Kind of Writing Does My Business Need?
You might be wondering, which type of writing is the most important for my business? The simple answer is both! Good content writing and clever copywriting go together like peanut butter and jelly because both are tools for approaching your target consumers.
Without copywriting, it would be difficult to motivate customers to buy from you. Without content writing, your business would not as easily attract new customers through SEO, nor would they feel as emotionally connected to your brand. Thus, you need a healthy dose of both for a profitable marketing strategy. Without one or the other, you are missing out on an aspect of critical consumer engagement!
Partner With Creative Wordsmiths Today
It is important to have a blueprint for your business writing strategy, as 69% of B2B marketers have a content strategy in place. Whether it is for your copywriting or content writing or a little bit of both, Amplihigher has a team of professional writers with the skills to take both to the next level. Partner with our team of wordsmiths today to take care of your writing needs with ease!