How Duplicate Copy Could be Crushing your SEO Efforts

Written by Joy Onuwa

Duplicate copy and its effects on SEO is something of which every website owner should understand. What is duplicate copy? Duplicate copy is a large block of content that appears on the internet in multiple places. Duplicate copy can be internal, on a specific website, or external, across multiple websites. Both of these duplicates can result in a lower search engine site ranking. 

How to Avoid Duplicate Copy 

Site owners can duplicate content without meaning to. With mobile versions of web pages counting as duplicate copy, it can be hard to prevent repeating content. Knowing how to identify and avoid duplicate copy will proactively help your site. 

Here are some examples of duplicate copy and how to avoid them: 

  • Combine Similar Pages: Instead of having two pages on your website with similar content, you can combine them into one page. This method eliminates the duplicate copy and allows the content to reach its audience. 
  • Link, Don’t Repeat: Rather than have repetitive content on multiple pages of your website, like copyright information, briefly offer a summary and add a link to the full text. Using a link promotes a tidy website where relevant information can be easily found in one location. 
  • Syndicate Content Carefully: Syndicated content is your original content that you allow to be shared on other websites. Google may rank a website with your syndicated content higher than your website. It is important to be conscious of this when sharing your content. 

How to Fix Duplicate Copy: 

It may be impossible to avoid duplicate copy as it may be necessary to have the same content on multiple pages of your site or your content may end up on an external site. When faced with this dilemma, it is crucial to know how to solve duplicate copy issues. 

Some possible solutions for duplicate copy issues: 

  • Use Noindex Meta Tag: A noindex meta tag is useful when you cannot avoid internal duplicate copy. For example, if you have a regular webpage and a printer friendly version of the webpage, both pages will have the same content. Using a noindex meta tag tells Google not to rank the page of your choosing.  
  • Canonize Your Preferred URL: Canonizing your preferred URL is similar to using a noindex meta tag in that it is useful when you cannot avoid internal duplicate copy. However, rather than not rank certain pages at all, canonicalization allows you to choose a preferred page to be ranked higher than the others. 
  • Report Scraped Content: Scraped content is original content that is stolen by another website. You can find scraped content by Googling parts of your copy in quotation marks or by using a tool that automatically finds scraped content for you. Once found, simply report the website to Google. 

Hire a Copywriting Agency to Resolve Issues with Duplicate Copy 

A professional copywriting agency is experienced in fixing content issues that arise with owning a website. Avoid publishing duplicate copy by hiring a reputable freelance copywriters to create engaging and original content for your website and other online platforms. Ready to get started? Contact us today to get in touch with our talented copywriters!