Why Should You Optimize Your Copy for Voice Search?
Picture this: You’re running late getting dressed for work. You want to know what the weather is like outside. Is it cold? Should you wear a coat? You turn to Siri, AmazonEcho, or GoogleHome for to get that answer quickly.
What is Voice Search?
Voice search is a newer form of technology that translates your speech to online queries.
A stark contrast from standard searches, which give many answers, voice search provides only one. This means Siri and other voice search tools turn to the best content for the instant answer to a question.
Although it began as a trend, data indicates that voice search is here to stay. Smart business owners are adapting to it, taking voice search into account as part of an overall marketing plan.
How Voice Search Affects SEO
Google says that voice searches make up twenty percent of questions asked on Google. This number will only get bigger as more people are buying devices that are capable of voice search.
Optimizing copy for voice search is a great way to boost your ranking and allows you to get a leg up on other brands.
7 Ways to Optimize for Voice Search
Voice search has fundamentally changed SEO. It’s a fun new path for marketing, leading to more online sales and a stronger bond with patrons, but, it’s definitely more of a challenge, because of voice search results providing only one answer.
Here’s how to write with voice search in mind:
#1. Use Long-Tail Keywords
Long-tail keywords are keywords that are longer and more specific. For instance, someone would use the phrase “taco truck near me,” rather than just “tacos.”
People tend to use voice searches for precise queries. Use long-tail keywords to give detailed answers to detailed questions. When you center writing around a keyword, make the keyword stand out. Try to include it in the headings, the first paragraph, somewhere in the middle of the content, last paragraph, and the page title, but be mindful not to keyword stuff.
#2. Focus on Local SEO
Many voice searches center on finding local results, where people are trying to find places closest to them. Begin by filling out a Google My Business listing and adding keywords. Include your phone number, work email, business category, and pictures.
In your content, use localized keywords, like prominent intersections or your city name.
#3. Apply a Conversational Tone
Have you ever thanked Siri even though you know she’s a robot? If so, you’re aware of the fact that people ask their devices questions like they would another human being. This strange but undeniable bond means you should provide an answer that matches this tone.
#4. Format for Rich Snippets
A featured snippet is the top answer to a Google search. Google displays it in a box at the top of the Google page rankings. Formatting is the key to getting this coveted spot. Your best chances of earning the featured snippet spot is to break your information up into bite-sized pieces with lists, bullet points, and short paragraphs. Breaking up content into more readable text helps search engines and readers to find information quickly.
#5. Write Authoritative Content
Authoritatively written content shows search engines that you have knowledge and experience in your industry. This results in a higher search engine ranking and increases your chances of being the top answer for voice searches.
#6. Use the Question-Answer Method
Most people use voice search to ask questions. Creating titles with long-tail keywords and in a question and answer format makes your content very voice search-friendly.
A great way to begin is to write content that answers frequently asked questions. Create helpful answers and be proactive and answer questions you feel patrons will ask.
#7. Make it Mobile-Friendly
People on the go aren’t using large devices to find results. Be aware of this and allow for changes that work with the smaller screens. Use headlines less than ten words and format with purpose, utilizing paragraph breaks, subheadings, and bullet points.
It is also wise to have a web page that responds well. Google’s Mobile-Friendly Test Tool will let you know where your webpage stands.
Use Trends to Your Advantage
With new trends popping up non-stop, it is hard to predict the future of marketing. In an ever-changing landscape, it’s smart to invest in ways that stay in front of the trends. Amplihigher offers a wide range of copywriting services to meet your marketing needs. Don’t let trends trample you. Get in touch with us and harness the power of change.