Hit Refresh: How Often Should You Update Your Web Copy?
Think of your website as a living, breathing (but digital) organism. It needs constant attention and care to keep it alive and maximize its potential as a powerful marketing tool. You should be feeding it with new content on a regular basis to maintain its relevance to maintain search engines’ interest in it.
But when was the last time you updated the content on your home page and the most important and highly trafficked interior pages?
If your homepage and service pages content has not been updated in a year or more, the research that went into the creation of the content is now likely outdated and ineffective. Even changing up the keywords and phrases can give your site a boost and increase the chances of rising in search engine rankings.
Why Update My Web Copy at All?
You spent a lot of time, money, and effort to create the content for your website and you may be wondering whether it is necessary to update your homepage and interior pages of your site.
The problem is, regardless of the quality and relevance at the time it was written, search engine algorithms are constantly changing. What was relevant and attention-getting even a couple of years ago will not help to achieve your current SEO goals.
Google and other search engines reward fresh content and place a higher priority than ever on quality and relevance of web copy. Updating your website pages with fresh, engaging content that incorporates the latest SEO guidelines and keyword research will help to drive new traffic to your website and increase your online visibility.
Benefits of Updating Web Copy
The benefits to having your web copy updated by a professional content writer include:
The guidelines, standards, and trends in search engine optimization (SEO) are in constant movement. Your website requires continuous updating to maximize the potential of reaching the largest groups of interested consumers.
Presents You as Industry Leader
Publishing new and refreshed content about the products and services you provide tells your visitors that you are a trusted resource in your industry. Updating your website content alerts search engines that you are an industry leader and a legitimate source for your existing and future customers.
What Content Needs Refreshing?
What are the most often visited pages on your website? Certainly, your homepage, the main services and landing pages, as well as blog entries and your contact page.
Ask yourself when the last time the content on these pages has been updated:
- Home Page
- Service Pages
- Landing Pages
- Blog Posts
- Pages Targeted at Industries, Geographic Locations
- About Us Page
Why Choose Amplihigher
An impressive team of professional web content writers at Amplihigher have decades of combined experience writing compelling content for a wide range of platforms. Our copywriters create content that is favored by search engines and audiences alike.
We understand how search engine algorithms work and what it takes to get noticed in today’s digital landscape.
Contact Amplihigher Today
It is more important than ever to have relevant, impactful content on your website and other digital marketing outlets. For complete information on the wide range of copywriting services available from professional web content writers, contact Amplihigher and get started on refreshing your content today.