How To Gain Your Customers’ Trust Through Copywriting
Copywriting is so much more than just a brief product description or hastily written sales pitch. It is the art of strategically articulating who you are as a brand, what values you stand for, and how your product or service can benefit the target consumer.
Overall, what you choose to say and how you say it has the potential to make or break people’s trust in your product, service, or brand as a whole.
The 5 Building Blocks for Trust: Advice From A Copywriting Agency
As a team of freelance copywriters, we are wordsmiths, so we may be a little biased in the importance of strategic writing. Nonetheless, writing compelling copy has been proven to forge connections with potential clients and, in turn, generate more sales.
Here are a few tangible ways to create copy that builds the consumer trust you need to propel your brand forward:
Pay Attention to Your Written Tone
The tone that you use across your communication channels is just as important as how you speak to your customers in person. While sounding professional is essential, if your tone is too formal, it can alienate a more casual consumer. One way to accomplish a more approachable tone is by ditching any intimidating jargon or language that distances consumers who are not familiar with your product or industry.
Honesty and transparency are crucial in gaining customer trust. In copywriting, it is important not to deceive the customer in any way, shape, or form. Don’t try to exaggerate your product’s benefits with flowery language or avoid the mention of hefty costs; customers are smart, and they can usually feel out an ad or description that doesn’t seem honest.
Prove Your Credibility
Consumers trust their peers more than they’ll ever trust you. 93.7% of consumers are more trusting of brands with ample positive customer reviews. Because of this, be sure to articulate your product’s credibility through the lens of fellow consumers.
Allow potential clients to hear other customers’ thoughts and feelings that were once in their shoes in making a purchasing decision. Include customer testimonials and direct quotes in your copy to show how others were positively affected by your business.
Authenticity is Everything
Your brand was created for and by people with thoughts and emotions, and your copy should reflect that if you intend to forge a relationship with your customer. Maintaining a voice that is friendly, personable, and conversational can help consumers relate and understand you. Overall, throwing in some personality and a little spunk can build authenticity and help customers see you as a friend, not just a brand.
Write To Your Unique Consumer
Personalized messaging is invaluable for building trust. Understanding your target customer’s demographics and psychographic features will ensure that your messaging will resonate with their beliefs, interests, and aspirations. The facts show that if brands aren’t creating personalized communications to their customers, 52% of consumers are likely to switch to a different brand.
Connect Through Creative Copywriting
Feel like your copywriting needs some reworking and personalization to build consumer trust? With the help of freelance copywriters at our copywriting agency, this goal can be accomplished with efficiency.
We are driven to help businesses feel connected to their consumers through clever copy. Get in touch with a member of our team and let us know how our copywriting services can help you achieve your business goals.