7 Telltale Signs You Shouldn’t Write Your Own Copy
With 70% of marketers investing in content marketing for their business in 2020, content marketing has come to be one of the greatest ways to generate sales, digital buzz, and audience engagement. There is no better time to get your content creation up and running!
The Importance of Quality Writing In Content Creation
At the core of every piece of great content marketing lies great writing and great storytelling. Writing goes into the most popular forms of content marketing, including blogs, podcasts, social media, and more. Although videos, podcasts, and other multimedia platforms aren’t associated with writing at first glance, it is still used in scripts and planning behind the scenes.
There’s a reason why 44% of businesses reported writing as a key aspect of content marketing to be outsourced to professionals: it can be quite tricky to get it right! It takes time, research, and talented individuals who possess the skills necessary for crafting strategic messages. No matter how amazing your content ideas might be, if they aren’t executed with strong writing at the forefront, they won’t be translated in the way you envision.
7 Reasons To Stay Away From Writing Your Own Copy
If you are on the fence about whether or not to hire a copywriter, chances are it’s a good idea. But if you still need convincing, here are 7 major reasons to point your business towards an outside copywriter.
#1 You Have Limited Time
If adding another task to your to-do list seems like a stretch, then writing probably isn’t in your cards. This is because writing is not an overnight process, and taking it on is a major time and energy commitment. Content not only needs to be quality, but it also must be posted consistently to see any business results.
Hubspot found that the average time marketers needed to write just one 500-word post was 1-2 hours. Structuring your thoughts, writing, and editing can become an hours-long process, especially if you don’t have prior experience or skills to pull from. Hired writers can usually accomplish assignments much faster than you could as a beginner, and can work within strict deadlines to complete projects in a timely fashion.
#2 You Need An Outside Perspective
Good content is written to be readable, understandable, and relatable to your target audiences. Even if your intentions are to educate through your content, if you are an authority in your industry, it can be difficult to simplify complex topics. Sometimes it’s hard to remember what it was like to know nothing about your industry if you have years of experience in the field.
Outside writers have a fresh perspective on your industry, and oftentimes don’t have as strong of a grasp on industry jargon as you do. This means that the content they craft will be written in an accessible way that is understandable to both beginners and experts in your business sector.
#3 You Want to Save Money
If you are looking to save money, it’s a sign that you should outsource your copywriting capabilities. I know, this sounds rather counterintuitive, but hear me out! Think about all of the money it would take to hire an in-house writer or complete training to brush up on your team’s writing skills.
The fees that it would take to hire, train, and pay a new salary on your team most definitely overpowers the fees of hiring outside your circle! Content marketing costs 62% less than traditional marketing. This means that the money saved from content creation will outweigh any upfront investments.
#4 SEO Isn’t In Your Repertoire
Search Engine Optimization (SEO), done correctly, works wonders for improving your content’s ranking in Google and other search engines. Unfortunately, there are ways to do it wrong that can result in quite the opposite of your goals. Without a strong knack for keyword research, structuring articles for SEO, and how to weave in keywords in a natural way, there’s a greater risk for keyword stuffing and upsetting the Google algorithms. Hiring writing professionals with an understanding of successful SEO takes away the stress of knowing if you’re writing is helping or hurting your rankings.
#5 Grammar Isn’t Your Forte
Overall, copywriters must have a strong command of the English language to effectively communicate complex topics. They should know formatting, style, word choice, and grammar rules like the back of their hand. If your content is riddled with grammatical errors, your credibility will fade fast, so best be safe by hiring a professional.
#6 You Don’t Understand Voice and Tone
No writing is complete without a unique voice or tone. Every business has a different voice that they wish to communicate depending on their target audience. Whether it be humorous, authoritative, friendly, or a combination of tones, professional writers use their command of language to accomplish this in a cohesive way. They understand how to capitalize on phrases, adjectives, different perspectives, and slang to cultivate a voice that rings true to their clients’ goals.
#7 You Don’t Have a Writing Background
Being a rockstar in your industry doesn’t necessarily mean you can write about it. Most freelance copywriters have professional training in writing, whether it be through a degree in journalism, English, or communications, or a mountain of experience writing in a professional setting. Some have even written for niche industries for years, and bring a level of specialization to the table.
Work With Talented Writers Today
It’s hard to deny the power that quality storytelling through content can have on your business. Overall, working with an outside writer is an exciting creative partnership to embark on for this process. It is a way to bring your ideas to life without the stress and time-constraints of writing it yourself.
If these signs have pointed you to avoid your own copywriting, we are here to help! With a team of talented writers in your corner at Amplihigher, the possibilities for your content are truly endless. Contact a member of our team today to get started!