Retargeting Ads and the Baader-Meinhof Phenomenon

retargeting ads and the baader meinhoff effect

How the Baader-Meinhof Phenomenon helps increase your brand longevity

The Baader-Meinhof phenomenon is when your awareness of something increases, and so you believe that its frequency or popularity has also suddenly increased — even if it hasn’t. You may notice this phenomenon when you discover a particular song and notice that it’s being played in many different places, or when you decide that you may want a particular kind of car and start seeing them being driven much more often. 

What are Retargeted Ads? 

Retargeted ads are ads that display for those people who have visited your website but left without making a purchase. The users are found by using cookies or pixels that show they have visited your website recently. Retargeted ads can be found on search engines, such as Google, as well as popular social media platforms. Retargeted ads tend to be more effective than other types of advertisements, and can be a powerful tool when used to understand your customers and target audience. 

Repetition in Ads and the Baader-Meinhof Phenomenon 

Retargeting ads is one way to use this phenomenon to your advantage, since you will be able to display relevant ads to people who visit your website and leave without making a purchase, reminding them of your company. This reinforces the idea that your company is popular, and keeps their mind focused on the product or products they were considering. Retargeting ads is possible across multiple popular websites, including Facebook, Google, TikTok, Instagram, and most other social media platforms. 

Retargeted ads have a higher conversion rate and lower cost than many other types of advertisements, making them extremely popular for all types of businesses. When you use retargeted ads, you’re able to use the Baader-Meinhof phenomenon to quickly create more interactions with your brand, leading to faster conversions. The Baader-Meinhof phenomenon means that when you use retargeted ads across several platforms, your brand will seem more trustworthy and popular

Convey a Clear Message 

When you are retargeting ads you want to convey a clear message that appeals to as many of your customers as possible. You want to emphasize your brand, since you are creating brand awareness, but you don’t want to recycle other ads that you may have created for other reasons. Retargeted ads work even better when they are personalized specifically for people who have visited your website. You can even design retargeted ads for people who have added items to their shopping cart before leaving your website. 

Retargeted ads can be used to display your best-selling items or popular services, or even to showcase the items you need to sell due to a surplus in your inventory. In carefully curating your message, you are able to increase your conversion rate while staying mindful of your brand’s image and reputation. 

How to Avoid Pitfalls 

It’s easy to see the positive effects of retargeting ads and the Baader-Meinhof phenomenon, however there are drawbacks to retargeting ads aggressively. Consumers have begun to take more notice of targeted ads, especially when they are due to what are perceived violations of privacy. If you are retargeting ads too often, it may damage your brand’s image if you are perceived as “creepy.” Avoid retargeting ads across all social media platforms at the same time, and instead carefully choose the websites that are most likely to create conversions. Similarly, don’t display retargeted ads immediately after someone has visited your website and left; it can come off as pushy and may negatively affect your brand’s reputation. 

You also don’t want to display retargeted ads when someone has closed your website very quickly; they should have at least visited a few different pages on your site. This cuts down on your advertising costs by focusing on those people who have shown a real interest in your products or services. 

How to Choose a Target Audience

There are several ways to choose a target audience for your retargeting campaign, and who you choose will depend on what your goals are. If you simply want to make your brand more visible, you can create a larger campaign that will appeal to a much wider audience. However, if your goal is to create conversions, you should run several smaller campaigns that focus on a specific niche of visitors to your website. 

When making your decision on who your target audience should be, you may consider things such as if they have purchased something from your website in the past, if they added something to their cart without purchasing,  how long it has been since they last saw an ad from your brand, and how long they spent browsing your site. How you decide what audience is best will be specific to your brand and goals. 

How to Amplify the Baader-Meinhof Phenomenon

You can increase the effects of the Baader-Meinhof phenomenon through your retargeted ads by ensuring that you are displaying other people enjoying your products and services as a prominent feature on your website. You can do this by exhibiting customer reviews on your home page (or directly in your ad), improving your social media presence, and utilizing influencer marketing. By showing that other people are enjoying your products and services, and making your company seem even more popular and desirable you are amplifying the effects of the Baader-Meinhof phenomenon. 

Using Professional Copywriting for Your Ad Campaigns

When you are creating retargeting ad campaigns, like any ad campaign, you want to use creative imagery and professional copy in order to get the highest conversion rate. Professional copywriters are able to create captivating headlines and a persuasive call to action. If you want to keep your brand’s image consistent while evoking specific emotions from targeted audiences, the most efficient option is to hire a professional copywriting agency.

Our copywriters and content writers are experienced in a wide variety of advertising campaigns and marketing strategies. We can help you create compelling campaigns that give your brand a voice. Contact Amplihigher today for more information, or to get a quote!