Is Your Social Media Content Optimized for Search?

social media content writers

Optimizing Your Social Media Profiles for Search 

SEO plays a critical role in your brand’s success. Optimized content drives your business’ performance in Google’s search results, landing you more consistent clicks across your webpages than paid ads and for long after you suspend those advertisements. SEO keeps you a relevant player in your industry.


Search Engine Optimizing Your Social Media Profiles

Carefully optimized social media accounts will reach prospective customers’ feeds and contribute to organic SEO within the social media platforms’ internal search engines and major players like Google and Bing.

Places to optimize your social media profiles for search engines include:

  • About us sections and bios: Most social media profiles will have an area where you can briefly describe your business, optimize for your most relevant keywords, and include a link back to your site.
  • Posts: Sharing high-quality, relevant, and keyword-optimized content provides an opportunity for audience engagement and enhances your search engine optimization. Posting links to share-worthy blogs from your company website is an excellent way to accomplish both of these goals.
  • Profile settings: Many popular social media platforms offer opportunities to further optimize for SEO, such as space to list services your business provides and additional links to your website or other online profiles. Each of these areas can be fully optimized for search.

Other reasons to maintain your business social media presence

A business’s social media account contributes a personality and value-added content that a regular webpage cannot. Your social media channels provide a unique opportunity to connect with customers on a more personal level.

Consider these best practices when establishing your social profiles:

  • Ensure a unified appearance.  keep your images and branding similar across all your platforms. 
  • Engage with consumers. in real-time by replying to their questions and posting interactive content. 
  • Study your audience. Use analytics to define the demographics of the people most interested in your products and services and refine your content marketing strategies based on your findings.

Optimizing your social media profiles will ensure that your brand stays on message and maintains a consistent image. However, you can not let those profiles remain inactive for long, or worst, post inconsequential or spam content. 

Maintain a balance between consistently posting, retaining your audience’s attention to influence algorithms, and search engine results to promote your brand.


Why work with us?

Amplihigher is a copywriting firm staffed with dedicated copywriters skilled in writing search engine optimized copy. We utilize various techniques to improve content scannability without ever sacrificing quality. We believe in the power of content marketing to drive engagement, elevate your brand among competitors, and amplify your message to new audiences


Ready to get started?

Businesses from countless industries trust the professional copywriters at Amplihigher with their brand’s messaging across various platforms such as social media, blogging, landing pages, email marketing campaigns, SMS campaigns, and more. Contact us by phone, email, or by scheduling an appointment to get started.