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Legal Copywriting
Whether you’re an attorney who has just started their own firm or you own an established practice and are looking to expand your client base, hiring a copywriting agency to provide professionally written content for your website gives you an edge over the competition. Contracting a copywriter to handle your marketing strategy and writing content for your multiple communication channels is an effective and strategic way to grow your firm.
Interacting with clients, representing them in and out of court, performing research, and drafting legal documents are time-consuming endeavors, but enhancing your content marketing strategy does not have to be your burden. An actively maintained website, blog, newsletter, and even physical marketing materials will promote your services if they are crafted with a key insight into what encourages your clients to take action.
Understanding Your Target Audience
In order to stand out in an oversaturated market of competing local lawyers will require acute attention to specialization. You want to communicate what makes your practice particularly adept in certain areas of the law so that interested leads flock to your firm rather than competitors.
For instance, you may be one of a dozen immigration lawyers in your area. However, do they all have experience in immigrating political dissidents from Brazil? Specialization does not have to be overly narrow but should showcase your deep understanding of niche areas of law.
Copywriters ensure your content is designed for user experience. This means that your content, be it your website, blog, or newsletter is obsessively crafted to elicit the desired response from your audience. A quality copywriter will take the time to understand who they are, what they want, and why your firm is uniquely equipped to make their lives more prosperous.
Distinguishing your firm on the merits of your specialization is an important strategy because it organically links your website to those keywords, and it promotes your services for a niche crowd who will seek out your services.
Search Engine Optimization (SEO)
Search engine optimization will enhance your brand by increasing organic traffic to your website. Your firm will top local legal services in your area, which is exactly what you will need in order to find your next lead. Professional copywriters are familiar with Google’s search analytics in order to dominate the search engine results pages. Being on that first page, versus the second or on, is the difference between falling into obscurity and growing your bottom line.
Enhancing your website’s SEO is a significant way to not only increase your outreach but also to build your credibility with potential clients. The higher your page ranks, the more Google, and subsequently, your potential leads, will anticipate that you provide quality information and services.
To enhance your webpage’s optimization try these tips:
- Short sentences that are easy to understand create a more reader-friendly environment
- Additionally, organizing your information by title tags and headings will encourage users to scan your page and stay for what they need
- Front-load your desired keywords in your title, early in your content, and sparingly in your headings so that Google connects your webpage with the desired search engine keyword
Amplihigher Copywriting for Your Legal Copy Needs
Your law firm’s web content helps establish a connection with potential clients as well as provides pertinent information for those searching for legal representation. Members of our copywriting team specializing in legal writing are able to break down industry jargon into understandable language for those looking for an attorney they can trust.
From search engine optimized local landing pages to blog content, our team of professional writers creates web content that showcases your credibility in the field as well as fosters an interpersonal connection with potential clients.
Professional copywriting can benefit the following areas:
- Administrative law
- Adoption law
- Agency law
- Alcohol law
- Alternative dispute resolution
- Animal law
- Antitrust law
- Aviation law
- Banking law
- Bankruptcy law
- Business law
- Civil law or common law
- Class action litigation/Mass tort litigation
- Communications law
- Construction law
- Consumer law
- Contract law
- Copyright law
- Corporate
- Criminal law
- Drug control law
- Elder law
- Employment law
- Energy law
- Entertainment law
- Environmental law
- Family law
- Financial services regulation law
- Firearm law
- Food law
- Health law
- Housing law
- Immigration law
- Insurance law
- Intellectual property law
- Internet law
- Juvenile law
- Labor law
- Landlord-tenant law
- Media law
- Medical law
- Mortgage law
- Music law
- Patent law
- Poverty law
- Privacy law
- Procedural law
- Property law
- Public health law
- Real estate law
- Statutory law
- Tax law
- Technology law
- Trademark law
- Transportation law
- Trusts & estates law
Get Started With Amplihigher
Ready to see the traffic to your law firm’s site skyrocket? Reach out to Amplighigher today for the most reliable and valuable legal copywriting services on the market.ORDER COPYWRITING
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