5 Ways To Advertise If Social Media Disappears
Picture this… Social media is disappearing forever. Like, forever forever. Say goodbye to Linkedin, Facebook, Instagram, and Twitter. You have 30 days to figure out a new marketing game plan. Where do you even begin to start?
What is Advertising Without Social Media?
While all of this is hypothetical, it’s interesting to consider. After all, no digital platform is guaranteed forever. It is always worth your while to diversify how you reach your target audience and motivate them through the purchasing funnel. While social media is a popular vehicle marketing world, it is not the end all be all.
5 Ways To Engage Audiences that Don’t Involve Social Media
There are plenty of ways to drive traffic to your website and attract new consumers without the reliance on social media platforms. We are going to run over 5 of the best ways to advertise your business if social media wasn’t in the picture!
#1 Press Releases
Good old-fashioned PR tactics are a great way of gaining traction with consumers. Ask yourself; what cool products has my business been launching lately? What is my brand doing in the industry that audiences need to know about? Overall, if you have an exciting, newsworthy story to gush about, capitalize on the opportunity to gain media attention from it! One way to bring awareness is by sending out feelers in the media through press releases.
Press releases are brief, one-page summaries of a captivating story or event. They are sent to the media in the hopes that a journalist will pick up the story to write or report on it. It can generate great press without having to pay a penny for it! We recommend researching both digital and traditional publications in your industry to find a good media fit.
#2 Blog Posts
In general, blogs are one of the most important platforms for content marketing, and for good reason! They are one of the best ways to position yourself as a leader in your respective industry and have a great ROI in the long run.
The most successful blogs posts are:
- Informative: Blogs must offer the reader value to be worthwhile, whether it be for education, solving their problems, or providing entertainment. Create content that offers new ideas, unique topics, and helpful advice on your industry.
- Structured: With any longer form of content, it is important to make sure there is a strong structure in place. This will improve readability and allow readers to skim if they so choose. A good rule-of-thumb for blog structure includes using subheadings, numbered/bulleted lists, and a compelling title that hooks readers in.
- Optimized: Understand the keywords and headlines that will rank highest in search engines. In general, it has been shown that longer articles (around 2,000-2,400 words) usually rank best!
Writing an entire book sounds like a difficult feat, but we promise it’s worth the efforts in the long run! Ebooks are used to provide extensive knowledge and insights on a particular topic or industry and are accessible without an internet connection. They are great for establishing your credibility and showing your customers that you can write about your industry in a much more detailed way than even a blog post could!
One easy tip to find value through an ebook is to require your reader to submit their email before downloading it. This way, even if you don’t charge a purchasing fee, you are still able to gain more members for your email list that already show an interest in your content.
#4 SMS Messaging
Just as social media is at our fingertips from our phones, so are text messages! Text messages have a 209% better response rate than other communication methods and are a great way for reaching consumers as they’re on the go. Sending texts with promotions, one-day deals, and exclusive coupon codes is a great way to get consumers excited to make a purchase.
With SMS Messaging, keep in mind:
- Length: SMS messaging is one of the shortest forms of marketing and should be quick and to the point. If you can’t fit all you need to say, include a link to your website or blog for readers to continue with your content.
- Avoid Spamming: Nobody likes a text that feels like spam or a robot. Make sure that your consumers opted in before sending anything, and that they have an option to opt-out whenever they want. Also, try to send messages that are personalized and mimic that of a friend, such as using their name in the text.
#5 Email Marketing
Email marketing is a great way to speak directly to your target audience. You have the opportunity to provide value to email subscribers by sending newsletters with exclusive deals and information on your product.
Some of our best practices with email marketing include:
- Keep It Simple: Odds are your readers have tons of emails to open. Make the read worth their time by not only providing perks or information about sales but also by getting to the point of your email through short and sweet paragraphs.
- Keep It Mobile-friendly: 46% of emails are opened on mobile, so it is important to ensure that your emails are readable on smaller screens. One way to accomplish this is by keeping your subject lines concise and compelling.
- Clear CTAs: Call-to-actions are the hook that tells your readers where to go and what to do next. Use personalized and eye-catching CTA buttons to get your readers from their inbox to your website!
Diversify Your Advertising Today
Social media is just one of many avenues of advertising your business in 2020. Whether or not social media stays forever or disappears tomorrow, utilizing a variety of platforms is a great use of every advertising opportunity. If you’re ready to take the next step in improving your copywriting for social media and beyond, we’re here to help!