Why Email Marketing Is Not Dead
The common industry refrain that “email marketing is dead” is not borne of facts and statistics.
It is true that the standards and techniques for successful email marketing have changed and adapted with the times and technology. However, people still use email as a primary source of communication and businesses are still seeing high ROI from email marketing campaigns.
As popular as social media is, there are still three times more email accounts than Facebook and Twitter users combined. An amazing 99% of people check their email accounts on a daily basis, citing email as their preferred method of receiving store promotions and brand updates.
So, How do You Keep Your Email Marketing Alive and Well?
Getting inboxes flooded with marketing material is a common complaint. But, when an email provides value in an engaging and dynamic way, the chances of conversion are far greater.
The following are ways to maximize the potential of your email marketing efforts.
#1. Include Personalized Content
You control the content and determine the target audience for your email marketing campaigns. You can personalize your emails by using drip campaigns and personalizing subject lines to build client relationships. Sending the right email to the right person will help to increase your open and click through rates.
#2. Pay Attention to Your Feedback and Analytics
Email offers a direct way to interact with and get feedback from consumers and existing customers. Using improved analytical techniques, you are able to break down the best ways to reach and engage with your customer base. Direct customer satisfaction surveys are effective at collecting honest feedback on your marketing campaign.
#3. Strategically Send During Different Levels of the Sales Funnel
Email is a highly effective marketing tool you can use to introduce or feature your products and services. It allows you to reach consumers at various levels of the sales funnel.
For example, you can send a specialized email to someone who has opened the email but not acted and a differently styled and messaged email to a user who clicked through to your site, placed an item in a cart but did not make the purchase. These methods help you use email marketing strategies to increase sales and your marketing ROI.
#4. Adapt to the Trends
Email marketing isn’t just for copy and images. Video content has taken over the internet and is now the most popular form of content on social media. Posting videos on your website increases all kinds of different user metrics. Video has also changed the landscape of email marketing. Merely including the word “VIDEO” in the subject line of your marketing email increases open, play, and click through rates over those without video.
Results-Driven Email Campaign Copywriting
Amplihigher features a team of freelance copywriters with experience creating click-worthy headlines and dynamic content for your email marketing campaigns. Contact Amplihigher today for complete information.