Creating excellent content doesn’t mean much if it doesn’t maximize its outreach; it’s not enough to be active across your media; your content has to be unique to every platform. Unique content for each post is favorable to both social media users and search engines.
Your audiences will have different preferences for different platforms. Twitter is a very concise platform where polls, memes, and other interactive campaigns are popular, whereas Linkedin is strictly a professional environment. Matching your tone to the different platforms is essential for maximizing your engagement.