How Often Does Web Copy Need Updated?

How Often Does Web Copy Need Updated?

Hit Refresh: How Often Should You Update Your Web Copy? Think of your website as a living, breathing (but digital) organism. It needs constant attention and care to keep it alive and maximize its potential as a powerful marketing tool. You should be feeding it with...
Why You Should Ditch Freelancer Platforms

Why You Should Ditch Freelancer Platforms

The Problem with Freelancer Sites    The text for content used throughout your digital marketing and internal communication efforts is key to effectively communicating your message. It is a time-consuming task that many companies farm out to freelance...
How to Hire a Ghostwriter

How to Hire a Ghostwriter

Hire a ghostwriter to revive a dead idea or breathe life into your business digital marketing efforts! How Do You Hire a Ghostwriter? A ghostwriter is someone who is hired to write content without a byline or taking any public credit for it. Ghostwriters are...
Yes, You DO Need an Email Marketing Campaign

Yes, You DO Need an Email Marketing Campaign

Why Email Marketing Is Not Dead The common industry refrain that “email marketing is dead” is not borne of facts and statistics. It is true that the standards and techniques for successful email marketing have changed and adapted with the times and technology....

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