The Conversion Power of Long-Tail Keywords

The Conversion Power of Long-Tail Keywords

What are long-tail keywords and when should you use them? All search engine optimization strategies begin with keyword research. While many businesses opt for the most competitive keywords, long-tail keywords are often easier to rank in, as well as lead to an increase...
How Often Does Web Copy Need Updated?

How Often Does Web Copy Need Updated?

Hit Refresh: How Often Should You Update Your Web Copy? Think of your website as a living, breathing (but digital) organism. It needs constant attention and care to keep it alive and maximize its potential as a powerful marketing tool. You should be feeding it with...
Why You Should Ditch Freelancer Platforms

Why You Should Ditch Freelancer Platforms

The Problem with Freelancer Sites    The text for content used throughout your digital marketing and internal communication efforts is key to effectively communicating your message. It is a time-consuming task that many companies farm out to freelance...
How to Hire a Ghostwriter

How to Hire a Ghostwriter

Hire a ghostwriter to revive a dead idea or breathe life into your business digital marketing efforts! How Do You Hire a Ghostwriter? A ghostwriter is someone who is hired to write content without a byline or taking any public credit for it. Ghostwriters are...

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