by Steve Koek | Nov 21, 2021 | Advertising, Business
Video: a content marketing mainstay In the early years of digital marketing, video was seen as a costly, fringe accessory that a small fraction of consumers could view. Loading and buffering issues from low-speed and dial-up internet connections made it difficult for...
by Steve Koek | Oct 31, 2021 | Writing Tips
What are long-tail keywords and when should you use them? All search engine optimization strategies begin with keyword research. While many businesses opt for the most competitive keywords, long-tail keywords are often easier to rank in, as well as lead to an increase...
by Steve Koek | Oct 3, 2021 | Business
Hit Refresh: How Often Should You Update Your Web Copy? Think of your website as a living, breathing (but digital) organism. It needs constant attention and care to keep it alive and maximize its potential as a powerful marketing tool. You should be feeding it with...
by Steve Koek | Aug 29, 2021 | Business
The Problem with Freelancer Sites The text for content used throughout your digital marketing and internal communication efforts is key to effectively communicating your message. It is a time-consuming task that many companies farm out to freelance...
by Steve Koek | Jul 4, 2021 | Blogging
Hire a ghostwriter to revive a dead idea or breathe life into your business digital marketing efforts! How Do You Hire a Ghostwriter? A ghostwriter is someone who is hired to write content without a byline or taking any public credit for it. Ghostwriters are...