by Rachel Perlin | Dec 7, 2021 | Business
7 Telltale Signs You Shouldn’t Write Your Own Copy With 70% of marketers investing in content marketing for their business in 2020, content marketing has come to be one of the greatest ways to generate sales, digital buzz, and audience engagement. There is no better... 
by Rachel Perlin | Nov 21, 2021 | Business, The Power of Copywriting
If your company isn’t tapping into the marketing power of ebooks, you are missing out on an essential revenue stream. Ebooks are a rapidly growing sector of the book market. In 2020 alone, it is expected that the ebook industry will reach 16.6 million dollars in... 
by Rachel Perlin | Nov 14, 2021 | Business, The Power of Copywriting
How To Gain Your Customers’ Trust Through Copywriting Copywriting is so much more than just a brief product description or hastily written sales pitch. It is the art of strategically articulating who you are as a brand, what values you stand for, and how... 
by Rachel Perlin | Sep 26, 2021 | Business, Writing Tips
Avoid dead leads: tips for writing a ‘cold-call’ email that leads to a conversion Checking your email is one of the many inescapable activities that accompany our digitized workplaces. Because of how often emails are checked, sending targeted emails is an... 
by Rachel Perlin | Sep 12, 2021 | Business, The Power of Copywriting
Make an impression and engage your website visitors In the digital-obsessed society that we live in, 87% of consumers search for a product online before making a purchase. This means that your website can be the determinant between a consumer choosing your business or... 
