by Rachel Perlin | Sep 26, 2021 | Business, Writing Tips
Avoid dead leads: tips for writing a ‘cold-call’ email that leads to a conversion Checking your email is one of the many inescapable activities that accompany our digitized workplaces. Because of how often emails are checked, sending targeted emails is an... 
by Rachel Perlin | Sep 12, 2021 | Business, The Power of Copywriting
Make an impression and engage your website visitors In the digital-obsessed society that we live in, 87% of consumers search for a product online before making a purchase. This means that your website can be the determinant between a consumer choosing your business or... 
by Rachel Perlin | Sep 5, 2021 | Business, Writing Tips
How to avoid angering the Google powers-that-be Can you remember the last time you made a big purchase without the assistance of a search engine? Data indicates that to find a product or services, 81% of consumers start by searching online. Whether you use search... 
by Rachel Perlin | Aug 29, 2021 | The Power of Copywriting, Writing Tips
Increase conversion rates with a click-worthy CTA As a copywriting agency, we know that no marketing strategy is complete without integrating strategic calls-to-action into your content. Calls-to-action prompts the individual reading them to act, providing the next... 
by Rachel Perlin | Aug 22, 2021 | Business, Uncategorized
A compelling, engaging, and easy to follow website is crucial for generating sales in 2021. While many marketers focus the majority of their efforts on perfecting their homepage, another critical aspect of your website are the landing pages. What Are Landing Pages... 
