Here’s How to Really Drive Traffic to Your Website
As the rise of online shopping continues to dominate the marketplace, a strong web presence is no longer an optional part of your marketing strategy. One study even found that 87% of shoppers begin searching for products on digital platforms. With this in mind, it is evident that your website is one of the first points of contact with your future customers!
A business strategy you can use to outdo your competitors is to generate steady website traffic. Since clicks become customers, the more clicks your way, the more money in your pocket. Get the picture? While you might already have a killer product, amazing web content, and years of industry expertise in place, without those new clicks to your website, it is nearly impossible to gain the consumer awareness necessary for generating significant sales.
Let’s Get Started On Growing Traffic Fast!
Feeling inspired to engage new prospects to your website? We are interested in grabbing not just any old traffic, but targeted traffic that is personalized to fit your target audience base. Here are 7 of our favorite tips for generating quality traffic towards your website today:
Optimize Your Website For Mobile
Smartphones are in the hands of just about every consumer in 2020. There are more consumers than ever who are using their phones to engage with brands. In fact, Google found that 50% of consumers were less likely to use a business if their website wasn’t friendly for mobile, even the businesses that they liked!
To avoid neglecting these consumers, it is important to make your website and content mobile-friendly to fit their needs and keep your traffic steady. One way to check if your site is optimized is through Google’s mobile-friendly test. Simply plug in your URL and check the compatibility with ease!
Collaborate With Other Creators
Collaborating with other creators is an excellent way of establishing your credibility and trust as a leader in your field. Pinpoint the blogs and companies with valuable content in your field and see if they feature guest blog posts. Writing content for another reputable blog is a great way to expose your website to a fresh set of eyes.
Partnering with a fellow blog that focuses on your niche industry allows consumers from your target audiences to see the value that you offer to the marketplace. The higher quality of the content you write, the higher chance for new traffic your way!
Engage in Online Communities
It’s time to play internet detective and find out where your consumers like to spend their time online. There are tons of internet community spaces that are curated perfectly for consumers to engage in discussions with one another.
These spaces include:
- Facebook groups
These communities are filled with people asking questions, talking about products, and engaging in conversations about current events in your industry. So throw your knowledge into these spaces to engage with your community members a little more personally! By providing answers to their biggest pain points, it will help you come across as relatable, helpful, and worth checking out!
Get Started with Social Media Platforms
Social media platforms are a no-brainer for plugging your brand! They’re totally free, exploding with consumers, and you can include direct links back to your website. On these platforms, create compelling copy sharing top industry knowledge, and make sure to link to blogs and other content from your website.
Some popular platforms for business usage include:
One tip for making the most of social media is by using relevant hashtags within your posts. That way, anyone looking up industry-specific terms can more easily find your content.
Email marketing is a perfect place to find quality consumers to make your traffic soar! This is because if someone is already on your email list, chances are they’ve engaged with you before by signing up for your newsletter or downloading a piece of more exclusive content. This means they probably fit some of the qualifications of a great target consumer.
Hook your email readers through:
- Compelling subject lines.
- Short and sweet paragraphs.
- Personalized calls-to-action linking to your website.
Update Existing Content
Creating new content is always a great option, but what about the older pieces hiding deep in the crevices of your website? Though not as flashy, older pieces can provide a lot of traffic if updated and freshened to provide up-to-date information.
Some of the easiest ways of cleaning up existing content include spicing up its SEO keywords, improving the headlines and structure, and updating information to be most relevant for the current time! This will boost the content’s rankings in search engines higher and closer to your target audience’s first results page.
Stay on Top Of Your SEO Keywords
Trust us when we say SEO is the way to go. This is because strong SEO tactics allow your business’s website to rank higher on search engines and please the finicky Google algorithms. Make sure to optimize your website’s home page and any other web content that you publish.
One of the most successful forms of SEO comes from long-tail keywords! Long-tail keywords are, as the name implies, longer SEO keywords that focus on a specific phrase rather than a lone keyword. Long-tail keywords are more commonly used on voice search since it uses more specific search inquiries. And with 50% of searches being made through voice by 2020, it’s in your best interest to optimize for it as soon as possible.
Polish Your Web Content Today
Now that you have the tools to boost traffic to your website, the next step is ensuring that your website has top-notch content ready to motivate consumers to purchase. If you’re looking for a trustworthy partner to polish up some pieces for your website, we are here to help. Our small but mighty team of wordsmiths are thrilled to satisfy any and all copywriting needs!