What are Content Gaps (and How Do You Fill Them?)

What are Content Gaps (and How Do You Fill Them?)

With Google’s algorithms becoming increasingly attuned to user intent, filling content gaps is integral to search engine visibility.  What is a Content Gap? A content gap is what’s missing between what a consumer is searching for and what they find. This missing...
How to Conduct a Content Audit in 6 Steps

How to Conduct a Content Audit in 6 Steps

Part of a bulletproof content strategy is conducting regular content audits. Although the content auditing process can be tedious and nuanced, ensuring that your current content is aligned with your brand objectives AND getting you results make it worth the effort....
Contextual Links in Your SEO Content Strategy

Contextual Links in Your SEO Content Strategy

Contextual linking is a hyperlink in a piece of text that indicates to search engines and users that there is other relevant content on the other side of the link.  A contextual link strategy can be used both internally and externally and helps Google rank your...

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