by Liz | May 8, 2022 | Marketing
Why Brands are Switching to a More Informal Marketing Strategy If you’ve felt like you’ve been completely sucked into a brand’s whole vibe in the last few years, it’s not just your imagination. Brands have been taking a more customer-centered approach with their... 
by Liz | May 1, 2022 | SEO
SEO Copywriting is a Twofold Challenge. Here’s How to Beat It. SEO copywriters face a unique challenge. SEO copywriting isn’t like writing direct response copy, which is usually created for warm traffic and not typically written with Google in mind. This type of... 
