by Liz | Mar 29, 2022 | Uncategorized
The Key Differences Between Copywriting and Content Writing As a copywriting agency, we get this question a lot. You probably know what outcome you want from your project, but not necessarily you should call the writing it will take to do it. That’s okay! Let’s break...
by Liz | Mar 26, 2022 | The Power of Copywriting
Copywriting is a singular beast from many other forms of written communication. But even within copywriting, there are layers and different types of copy. While the intent of copywriting is still the same for each, to move the reader to take the desired action,...
by Liz | Mar 22, 2022 | Advertising, Writing Tips
Sales pages are the workhorse of your marketing funnel. This is where the money is made. Your sales page needs to convert eyeballs on the internet to dollars in the bank with an offer so sweet, they’d feel silly not to take it. So what makes a successful sales page?...
by Liz | Mar 14, 2022 | SEO
What SEO Tools Are Worth It? SEO or search engine optimization is critical in the internet visibility game. It’s literally how your customers can find you! But with a whole marketplace of tools to choose from, how can you know what SEO tools are worth it? Let’s...
