by Campbell Gill | Nov 28, 2021 | Business
Why Understanding Rhetoric is Essential to Content Writing and Copywriting When I first joined Amplihigher as a copywriting intern, I was surprised to discover just how many diverse companies and industries needed written content. I’d always known that words were... 
by Rachel Perlin | Nov 21, 2021 | Business, The Power of Copywriting
If your company isn’t tapping into the marketing power of ebooks, you are missing out on an essential revenue stream. Ebooks are a rapidly growing sector of the book market. In 2020 alone, it is expected that the ebook industry will reach 16.6 million dollars in... 
by Steve Koek | Nov 21, 2021 | Advertising, Business
Video: a content marketing mainstay In the early years of digital marketing, video was seen as a costly, fringe accessory that a small fraction of consumers could view. Loading and buffering issues from low-speed and dial-up internet connections made it difficult for... 
by Rachel Perlin | Nov 14, 2021 | Business, The Power of Copywriting
How To Gain Your Customers’ Trust Through Copywriting Copywriting is so much more than just a brief product description or hastily written sales pitch. It is the art of strategically articulating who you are as a brand, what values you stand for, and how... 
by Nancy Krames | Nov 7, 2021 | Advertising, Business
Why You Need a Copywriting Content Partner If your business is struggling to see high open-rates, click-through rates, and website traffic, it may be a sign that your messaging needs an overhaul. There are many reasons why companies decide to hire a copywriting... 
