How Powerful are Your Product Descriptions?

How Powerful are Your Product Descriptions?

Why product descriptions matter Charles Revson, one of the founders of the Revlon cosmetics company, is famous in advertising and marketing circles for making this statement about his business: “In the factory we make cosmetics, in the store we sell hope.”...
How Often Does Web Copy Need Updated?

How Often Does Web Copy Need Updated?

Hit Refresh: How Often Should You Update Your Web Copy? Think of your website as a living, breathing (but digital) organism. It needs constant attention and care to keep it alive and maximize its potential as a powerful marketing tool. You should be feeding it with...

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