by Nancy Krames | Jul 25, 2021 | Blogging, Business
Meta Descriptions: Why They’re Effective and How to Use Them You may not know much about HTML, but there’s one piece of code that can absolutely make a difference in persuading search engine users to click on your link. A meta description is roughly 155-160... 
by Rachel Perlin | Jul 18, 2021 | Uncategorized
Content Writing and Copywriting: What’s the Difference? Anyone in the marketing sector knows just how important it is to convey strategic messages to key target audiences. How else will consumers feel compelled, excited, or motivated to work with your company?... 
by Nancy Krames | Jul 11, 2021 | Business, Writing Tips
How Effective Content Marketing Can Give You an Edge Over Competitors Paid advertising, brochures, point-of-sale pieces, and other types of sales collateral are traditional marketing elements that attempt to influence consumer behavior by highlighting how... 
by Steve Koek | Jul 4, 2021 | Blogging
Hire a ghostwriter to revive a dead idea or breathe life into your business digital marketing efforts! How Do You Hire a Ghostwriter? A ghostwriter is someone who is hired to write content without a byline or taking any public credit for it. Ghostwriters are... 
by Caroline | Jul 4, 2021 | Advertising, Marketing
Have you heard of the “Rule of 7?” In the 1930’s, the movie industry discovered that consumers saw advertisements for a film an average of seven times before purchasing a ticket. This notion, which is typically referred to as the “Rule of 7” in... 
