by Rachel Perlin | Apr 25, 2021 | The Power of Copywriting, Writing Tips
Email Marketing: increase your open rates with powerful subject lines Ever meet someone that doesn’t have their own email address? Yeah, neither have I. Email marketing is an excellent way to get your message in front of the eyes of consumers to engage with your... 
by Rachel Perlin | Apr 18, 2021 | The Power of Copywriting
Demographic Variables that Affect Your Digital Marketing Take a moment to picture your target consumer. What comes to mind? Perhaps you thought of where they live, how much money they make, or how old they are. All of these indicators (gender, geographic location,... 
by Caroline | Apr 11, 2021 | Advertising, Marketing
How the Baader-Meinhof Phenomenon helps increase your brand longevity The Baader-Meinhof phenomenon is when your awareness of something increases, and so you believe that its frequency or popularity has also suddenly increased — even if it hasn’t. You may notice... 
by Rachel Perlin | Apr 4, 2021 | Business
Four easy steps to follow for effective content mapping With the sheer popularity of content marketing for business, and the fact that 70% of marketers invested in 2020, winging your content marketing isn’t going to cut it. It takes ample amounts of planning,... 
