8 Tips for Making Your Copy More Compelling

8 Tips for Making Your Copy More Compelling

What qualifies as compelling copy? Way back in 2007 a marketing firm called Yankelovich, estimated that the average person was exposed to approximately 5,000 ads per day. Given that thirteen years have passed since that study was published, and that it was conducted...
Voice Search: Revolutionizing Marketing

Voice Search: Revolutionizing Marketing

The Rise of Voice Search: What Does It Mean For Copywriting? With around one third of the US population using voice assistants in 2019, it is evident that over the years that voice search has been a part of our technology, it has quickly impacted how we obtain and...
Yes, You DO Need an Email Marketing Campaign

Yes, You DO Need an Email Marketing Campaign

Why Email Marketing Is Not Dead The common industry refrain that “email marketing is dead” is not borne of facts and statistics. It is true that the standards and techniques for successful email marketing have changed and adapted with the times and technology....

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