by Campbell Gill | Oct 11, 2020 | Writing Tips
Short form vs. long form copy: what’s the difference? Everyone needs content in the digital age. If you’re looking to boost your online exposure, your strategy requires powerful content to attract the attention of readers and search engines alike. Depending on... 
by Daniel Samford | Oct 8, 2020 | Writing Tips
You have milliseconds to capture attention on social media Writing branded social media content takes trial and error, as well as a lot of hands-on experience. There is an art to creating shareable memes and viral posts that communicate your organization’s vision. It... 
by Rachel Perlin | Oct 3, 2020 | The Power of Copywriting, Writing Tips
Copywriting is both an art and a science that is necessary for any successful content marketing strategy Words are powerful tools for transforming businesses. Developing strategic messaging that connects to your consumers is a leading factor in driving sales and... 
by Nancy Krames | Oct 2, 2020 | Business
Text Message Marketing: Where the World is Going Just a few decades ago, advertisers had limited options for pitching their products and services, and it was difficult to track the effectiveness of the traditional media they used for this purpose. Today’s consumers... 
by Nancy Krames | Oct 2, 2020 | Business, Writing Tips
Improve your sales pitch by avoiding these words & phrases We’ve come a long way since the days when the only access to product information came via a knock on the door. In the era of the traveling salesman, a household’s first view of a gadget or service was... 
